描述
PURPOSE OF POSITION
- Lead the Communication & Public Affairs function in Taiwan
- Build trust and reputation of the Company amongst internal and external stakeholders through Communication, Patient Advocacy & Public Affairs strategies and programs that position the Company as an innovator and shape the environment to enable timely and broad access to our medicines in prioritised Therapeutic Areas
- Play an active role in the local Leadership Team, providing strategic counsel to the Taiwan Managing Director and Leadership Team
RESPONSIBILITIES
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- Lead development and execution of insight-led and measurable Communication, Patient Advocacy & Public Affairs strategies and programs that position the Company as an innovator and shape the environment to enable timely and broad access to our medicines in prioritised Therapeutic Areas
- Lead development and execution of an insight-led and measurable employee communication strategy and plan to increase employee engagement
- Collaborate with regional and global internal stakeholders, ensuring alignment of Communication, Patient Advocacy & Public Affairs strategies and plans with local, regional and global priorities
- Build and maintain deep external and internal networks, and a broad understanding of the business, competitor and industry priorities, to shape strategies and plans
- Develop compelling and compliant communications that engage internal and external stakeholders
- Take ownership of, and lead, the internal approval process for all Communication & Public Affairs related activities in Taiwan
- Serve as media spokesperson for the Company in Taiwan
- Serve as the single point of contact for patient groups in prioritized Therapeutic Areas in Taiwan
- Serve as the Communications, Patient Advocacy and Public Affairs lead for all crises and issues in Taiwan, collaborating, and ensuring alignment with regional and global internal stakeholders
- Ensure delivery of plans within agreed budget and timelines
- Serve as line manager for one team member based in Taiwan
ESSENTIAL TECHNICAL KNOWLEDGE, SKILLS & EXPERIENCE
- Bachelor’s degree required, preferably in journalism, communications, public affairs or business
- 10+ years experience in managing communication, patient advocacy and/or public affairs programs in Taiwan as part of a global multinational pharmaceutical company or agency
- Proven track record in developing and executing impactful and measurable:
- Employee communication programs
- Communication & public affairs programs in multiple Therapeutic Areas, including oncology and immunology.
- Crisis and issues management programs
- In-depth knowledge of media and patient group environment in Taiwan, and demonstrated ability to build impactful and compliant relationships with external stakeholders, including media and patient groups
- Experience of working effectively across a matrix organization, influencing and partnering with leadership teams and cross-functional business teams at a local, regional and/or global level
- Strong communication skills (written and verbal) in Mandarin Chinese and English
- Experience in serving as media spokesperson in Taiwan
- Demonstrated experience in leveraging the full breadth of communication & public affairs channels available in Taiwan, including, for example traditional and social media.
資格
See above