การบรรยาย
We seek a talented and result-oriented B2C Digital Marketing Manager to join the Customer Digital Strategy team and work cross-functionally with our business units. In this role, you will develop, manage, execute, and analyze all B2C digital activities across various platforms. You will leverage data-driven insights to optimize customer engagement, supporting Johnson & Johnson's overall marketing effort and maximizing performance.
Key Responsibilities:
- Build our internal ability to drive consumer digital engagement (hands-on on all aspects of planning to execution and measurement) while managing external Digital vendors on outstanding projects
- Work collaboratively with brand teams to map strategic needs and develop tailored B2C online marketing programs and strategies customized to each therapeutic area (TA)
- Implement and manage all B2C initiatives:
- Design and implement online marketing strategies across all digital platforms
- Manage the company’s social media platform and web advertising
- Set KPIs for each activity/campaign, track progress and results and implement learnings
- Utilize analytics tools to collect and interpret all data related to digital activities including social media engagement, audience behavior, and activity performance
- Analyze, and provide detailed reports to all stakeholders on KPIs to measure and assess campaign effectiveness
- Generate actionable insights and recommendations based on data analysis to optimize future activities/campaigns/websites
- Serve as the primary point of contact for the Johnson & Johnson EMEA team and participate in relevant EMEA forums providing updates, sharing best practices, and reporting back to the local team
- Monitor industry B2C activities, trends, and best practices to drive continuous improvement
- Present findings and reports to stakeholders and recommend strategies to enhance brand presence online
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คุณสมบัติ
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field
- In-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends
- Proven experience in managing and executing online campaigns like social media/Google ads/display
- Proven experience in developing and implementing online community advocacy strategies
- Previous work as a digital marketing manager with hands-on experience
- Proficiency in Google Analytics tools, and Social Media Analytics tools
- Strong analytical skills with a focus on data-driven decision-making
- Excellent communication and presentation skills
- Ability to work collaboratively in a fast-paced team environment
- Excellent English spoken and written