The Marketing Manager drives successful, sustainable marketing strategy and programs for DPS products with a view to gain significant share in the core market. In this respect, it is a critical and visible role.
. The main strategic imperative is based on creating a differentiated value offer through enabling our customers to improve their performance.
. Partners with sales team to execute the area marketing plan.
. Understands customer pain points, concerns and requirements and positions our brands in right place.
. Understands competitor offerings, their strengths and weaknesses, and develops counter-positioning strategies to win against competition and acquire new customer accounts
. Drives development and engagement of Advocates, reference sites, proof points and testimonials
. Proactively engages internal colleagues and external partners as well as customers with hands-on approach
. Helps sales teams to speed up and win new placement deals through conducting educational activities and other promotional initiatives that drive customer engagement according to the marketing plan
. Helps to ensure sales & marketing capability in the organization via providing trainings on product as well as sales & marketing
. Helps to provide guidance and support for instrument evaluations, tender documentation preparation, development of proof sources etc.
. Facilitates communication from global and area, ensuring local sales teams are aware and familiar with the latest information
. Understands voice of customers and communicates local market needs back to the organization
. Work experience of minimum 8 years
. Fluency in English
. Must have demonstrated strong achievement in past work experience as it relates to marketing.