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Marketing

(高级)产品经理-抗感染及肺动脉高压产品业务部

  • Título (高级)产品经理-抗感染及肺动脉高压产品业务部
  • Função Marketing
  • Sub função Product Management
  • Local Shanghai, China
  • Postado
  • ID obrigatória 2406168370W
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Descrição

  • Develops, leads, and ensures execution of business plans to meet future needs and expectations.
  • Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.
  • Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.
  • Works across all elements of the marketing mix and uses appropriate channels of communication.
  • Monitors and controls budget to access promotional effectiveness.
  • Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity.
  • Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis.
  • Builds strong network with key opinion leaders and monitors industry developments impacting business.
  • Develops innovative marketing programs based on brand/product strategies and implements through staff.
  • Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations. Coaches, develops and inspires staff.

Qualificações

  • Develops, leads, and ensures execution of business plans to meet future needs and expectations.
  • Responsibilities include development of short-term tactical sales and Brand/Product Management marketing plans, and contributes to longer-term tactical plans.
  • Ensures brand integrity by leading efforts across multiple functions, channels and international regions to protect our brands from any attack and/or activities which may harm our patients and business partners.
  • Works across all elements of the marketing mix and uses appropriate channels of communication.
  • Monitors and controls budget to access promotional effectiveness.
  • Works productively with external agencies and cross functional groups within the organization. Ensures completion of market analysis and monitors competitive activity.
  • Develops new concepts and products; portfolio management and prioritization of new opportunities through financial modeling and gap analysis.
  • Builds strong network with key opinion leaders and monitors industry developments impacting business.
  • Develops innovative marketing programs based on brand/product strategies and implements through staff.
  • Oversees performance improvement plans and reviews, promotions, salary recommendations, hiring and terminations. Coaches, develops and inspires staff.

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