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Marketing

[Surgical Vision] (Senior) Marketing Specialist

  • Titel [Surgical Vision] (Senior) Marketing Specialist
  • Functie Marketing
  • Sub functie Product Management
  • Categorie Analyst, Product Management (P4 - N23)
  • Locatie Taipei, Taiwan
  • Gepost
  • Referentie 2406191121W
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Beschrijving

Responsible for achieving JJSV product sales to new and established accounts to accomplish sales objectives and greater market penetration. 

Brand: Equipment portfolio. Digital marketing and patient education for cataract, refractive surgery and dry eye.

Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives
1. Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution
2. Drive portfolio positioning and prioritization
3. Partner with Sales organizations for effective deployment
4. Establish tracking tools and adjusts plans in line with results

Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies
1. Build and maintain relationships with KOLs
2. Apply market research tools to deepen customer understanding
3. Leverage multiple sources of competitive intelligence (global, regional and local)
4. Create market models and sales forecasts

Manage the business with financial acumen to achieve business plan goals
1. Analyze and improve top and bottom-line performance, e.g. through the platform and dashboards
2. Evaluate new business opportunities
3. Assess Marketing spend effectiveness 

Commercialize new products to sustain sales growth
1. Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered 
2. Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
3 Apply project management tools to define project objectives, scope and process
4. Use the Big Picture Framework to create a cohesive NPIs launch plan
5. Collaborate proactively with regional and country partners to deliver launch plans

Develop clear marketing messages that influence internal and external stakeholder behavior 
1. Build and “sell” a clear, concise and compelling story
2. Proactively communicate with and deliver value to diverse stakeholders
3. Coordinate integrated communication plans with agencies
4. Successfully apply digital strategies and other innovative approaches 

Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Pricing, Market Access, ProfEd/ASM, Field Service Team) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

Requirement:

1. Bachelor's degree (business administration preferred)
2. Marketing experience in healthcare industry, preferably in medical device (sales experience is a plus)
3. Experience in developing and deploying marketing plans
4. Experience in managing different stakeholders (customers, hospital administrators etc.)
5. Fluent in English (oral & written)  
6. Need to have regular connect/ meeting with regional/ global counterpart. Fluent in English communication (oral & written) is the must. 

Kwalificaties

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