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Digital Marketing

[Vision Care] Manager/Senior Manager, Loyalty Lead, Digital Strategy&Vision Experience

  • Titel [Vision Care] Manager/Senior Manager, Loyalty Lead, Digital Strategy&Vision Experience
  • Functie Digital Marketing
  • Sub functie Digital Marketing Strategy
  • Categorie Senior Manager, Digital Marketing Strategy (P8)
  • Locatie Chiyoda, Tokyo-To, Japan
  • Gepost
  • Referentie 2306152936W
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General Summary
This position serves as a key member of Direct to Patient/Consumer digital transformation project to drive loyalty among our existing ACUVUE® users and potential users who needs VC as part of critical business model innovation.
This position will be responsible for leading overall management for both front-end and back-end perspective to drive loyalty among patient/ consumer ensuring key deliverables on time according to the  KGI/ KPI setting, P&L management and strategic & executional optimization through PDCA.
Accountable business size is, 310K Patients by Loyalty program (currently My ACUVUE® Plus, need to grow 4x in 3 years under PF) that will largely contribute to expand our user coverage about 40% along with Direct to patient/ professional engagement and commerce with 2nd/ 3rd party data.

Duties & Responsibilities 
    As a key member of DTP (Direct Touch Point) project, one of the critical pillar under PF, co- responsible with other DTP project members and DSVE managers for expanding ACUVUE® loyalty program active user to 800K with more than 72% retention rate (KPI as of 2023) throughout the most effective use of 1st party data management.
    As a project lead of DTP and as a Loyalty team lead, lead key milestone management, business case/ P&L development, required internal/ external resource management, connection with other PF pillars to ensure the implementation of DTP LP
    Lead strategic management for both front-end and back-end to define the value of vision experience for Loyalty, design and deliver E2E patient/consumer-centric experience with digital product/ platform (e.g. My ACUVUE® Plus and/or newly developed Loyalty programs under PF) and required digital marketing that achieves DTP long-mid term business goal such as retention % and no. of active users, NTS and LTV improvement.
    Lead data integration and utilization of 1st party data and 2nd/ 3rd party data across patient/ consumer P2P to boost our ACUVUE® user data coverage. 
    Lead and shape strong partnership and collaboration with project members including IT/ Technology, Business intelligence, Brand Marketing, Business development, Customer service and other required stakeholders.
    Demonstrate proactive leadership as a representative of “Loyalty” team, and closely partner with another DSVE teams like “Engagement” and “Commerce” to provide E2E digital experience from patient/ consumer centric standpoint.
    Build strategic partnerships with required digital agency and technology company and optimize their scope of work according to the key requirement for effective/ efficient, integrated external resource management.
    Effectively prevent and manage internal and external conflict to smoothly enhance/implement new functions of vision experience and loyalty programs.


Key Requirements (skills, competencies, experiences, certifications) 

Professional and Academic Experiences
    5 years relevant digital product manager or leading digital platform, digital related projects management for B2C industry/ brand.
    Experience leading digital business model innovation and following project management for B2C
    Experience leading to manage multiple internal and external stakeholders to challenge status quo or pursuit challenging goal is a plus 
Skills & Competencies 
    PMO skill/ Team management skill as a project lead
    Team building/ team’s career development skill as a people manager(Must for band 31) 
    Ability to manage multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment
    Knowledge of digital owned product/ platform management, digital data utilization and IT technology architecture and implementation
    Comprehensive understanding of the digital UI & UX optimization from user/ consumer standpoint to optimize patient/ consumer perception, behavior, purchase and loyalty
    Strong vendor selection and solid vendor management skills
    Strong responsibility/ accountability to lead expected deliverables or results based on clear understanding of company vision and assigned projects’ goal & objective
    Highly ambitious and a “whatever it takes” mindset. A “Hands On” style leader, who is willing to roll up their sleeves to help out the team, take on tasks, not just delegating, suggesting and analyzing
    A strong influencer to lead a diverse group of internal/ external team members and stakeholders 
    Self-starter leadership/ collaborator with executional excellence
    Fluent English skills in writing, verbal communication and presentation is a big plus(For Manager), required (For Senior Manager)

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