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Digital Marketing

B2C Digital Marketing Manager

  • タイトル B2C Digital Marketing Manager
  • 関数 Digital Marketing
  • サブ機能 Digital Engagement
  • カテゴリ Senior Analyst, Digital Engagement (P6)
  • ロケーション Kibbutz Shefayim, Central, Israel
  • 投稿日
  • リクエストID 2506230225W
今すぐ応募
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形容

We seek a talented and result-oriented B2C Digital Marketing Manager to join the Customer Digital Strategy team and work cross-functionally with our business units. In this role, you will develop, manage, execute, and analyze all B2C digital activities across various platforms. You will leverage data-driven insights to optimize customer engagement, supporting Johnson & Johnson's overall marketing effort and maximizing performance.

Key Responsibilities:

  • Build our internal ability to drive consumer digital engagement (hands-on on all aspects of planning to execution and measurement) while managing external Digital vendors on outstanding projects
  • Work collaboratively with brand teams to map strategic needs and develop tailored B2C online marketing programs and strategies customized to each therapeutic area (TA)
  • Implement and manage all B2C initiatives:
  • Design and implement online marketing strategies across all digital platforms
  • Manage the company’s social media platform and web advertising
  • Set KPIs for each activity/campaign, track progress and results and implement learnings
  • Utilize analytics tools to collect and interpret all data related to digital activities including social media engagement, audience behavior, and activity performance
  • Analyze, and provide detailed reports to all stakeholders on KPIs to measure and assess campaign effectiveness
  • Generate actionable insights and recommendations based on data analysis to optimize future activities/campaigns/websites
  • Serve as the primary point of contact for the Johnson & Johnson EMEA team and participate in relevant EMEA forums providing updates, sharing best practices, and reporting back to the local team
  • Monitor industry B2C activities, trends, and best practices to drive continuous improvement
  • Present findings and reports to stakeholders and recommend strategies to enhance brand presence online
  • #LI-LM5


資格

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field
  • In-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends
  • Proven experience in managing and executing online campaigns like social media/Google ads/display
  • Proven experience in developing and implementing online community advocacy strategies
  • Previous work as a digital marketing manager with hands-on experience
  • Proficiency in Google Analytics tools, and Social Media Analytics tools
  • Strong analytical skills with a focus on data-driven decision-making
  • Excellent communication and presentation skills
  • Ability to work collaboratively in a fast-paced team environment
  • Excellent English spoken and written

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