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Marketing

[Dr.Ci:Labo] Assistant/Associate Brand Manager, Acquisition Marketing

  • タイトル [Dr.Ci:Labo] Assistant/Associate Brand Manager, Acquisition Marketing
  • 関数 Marketing
  • サブ機能 Marketing
  • ロケーション Shibuya, Tokyo-To, Japan
  • 投稿日
  • リクエストID 2206067586W
今すぐ応募
共有

形容

Position Summary

Play an important role as a core team member by individually leading important projects to deliver the sales for total channel and user target for DTC (Direct to Consumer) business based on deep consumer understanding.

Role Duty & Responsibilities

Business Plan Deployment           

  • Drive local business planning process to grow business in Japan and maximize new user recruitment.
  • Pro-actively identify opportunities propose agile, actionable plans
  • Lead commercial innovation implementation with execution excellence
  • Monitor campaign performance and propose the action plans if seeing the gap
  • Partner and collaborate effectively with cross-functional teams and external partner agencies.               

Communication Planning           

  • Lead Contents & Connection planning and develop full year activity plans for a robust marketing calendar
  • Lead whole IMC process, from briefing, execution development to TTR, working with cross functional team (Local marketing takes care of contents creation)         

BME Management           

  • Lead efficient investment plan to achieve the business goals while ensuring budget targets are met       

資格

Related experience & skills

  • More than 5 years brand marketing experience
  • Experience of working with cross functional team and external partner agencies
  • Be true to consumer to drive brand/business growth.
  • Agility work style and mind set.
  • Initiate the consumer insight discovery and take actions to explore brand future via consumer centric thinking
  • Lead all the executions for the brand growth (NPD, IMC, deployment plans) by envisioning/engaging cross functional team and JPLT (Japan Leadership Team).
  • Take ownership for self/others and team's growth.
  • Deliver the result by including diverse value
  • Take ownership to the brand business result by driving all the stakeholders

Expertise/Skill

  • Winning concept generation based on consumer insight and market competition. 
  • Consumer research: segmentation/concept/communication/product evaluation/post launch tracking
  • Business performance analysis and management: P&L management/market data analysis / business driver analysis
  • Digital capability: GA, Consumer journey, CPA, LTV, Traffic and conversion maximization
  • Japanese (native/fluent) + English (not mandatory but strong is a plus)

Also welcome

  • Agency background who wants to switch the career into client side
  • Mass marketer who wants to work in DTC business
  • Retail, fashion or other FMCG category also welcome

Competency

  • Strategic thinking
  • Team collaboration
  • Consumer centric
  • Agile mindset

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Johnson & Johnson Family of Companies in Japan strongly recommends prospective employees to complete the COVID-19 vaccination before or as soon as after joining our company to prevent the spread of infection among our employees and people around them as well as our customers and the community we serve, and to ensure our responsibilities are sustainably fulfilled as a healthcare company (except for those who cannot vaccinated with underlying medical conditions and other circumstances).

Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements including consultation with works councils and other employee representative bodies, as required, and other customary conditions and approvals.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health and your employment would be governed by New Consumer Health’s employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by New Consumer Health at an appropriate time and subject to any necessary consultation processes.

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