Johnson & Johnson Careers

Senior Manager, Omnichannel Shopper Marketing – Customer

Cumberland, Rhode Island
Market Research


Job Description

Requisition ID: 8646180801

Johnson & Johnson Consumer, Inc, a member of Johnson & Johnson’s Family of Companies, is currently recruiting for a Senior Manager, Omnichannel Shopper Marketing – Customer to be based out of Cumberland, RI.

Johnson & Johnson Family of Companies touches more than a billion people’s lives each day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Family of Consumer Companies develop and market beloved brands that address the needs of consumers and health care professionals worldwide. Our portfolio ranges across several distinct business units: Baby Care, Oral Care, Compromised Skin Care, Beauty, Feminine Care, and OTC products.

Johnson & Johnson is looking for a creative, results-oriented Senior Shopper Marketing Manager who thrives in a fast-paced, innovative environment and has strong expertise developing strategies that are successful across the full path to purchase inclusive of digital engagement (fully integrated omnichannel planning & execution). The Senior Shopper Marketing manager‘s primary responsibility is to develop and deliver a portfolio wide account-specific marketing plan for the Retail team. The portfolio planning process includes identifying innovative ways to launch new items and to leverage the scale of the portfolio by identifying shopper-based solutions that deliver joint value for the Retailer and Johnson & Johnson. This role’s primary contact at the customer is Retailer shopper engagement teams (marketing, media, loyalty/personalization) with the requirement of successfully collaborating cross-functionally inclusive of the merchant teams at all levels in the organization.

Responsibilities:
• Lead the Shopper Marketing function for the Retail/Customer team inclusive of Agency Partners
• Develop differentiated Shopper Marketing plans grounded in shopper/consumer, category and retailer insights
• Co-Lead planning of annual joint business planning (JBP) for marketing / media portion of JBP
• Contribute to annual strategic planning that serves as the foundation for Joint Business Planning and develop recommendation for portfolio wide marketing/media plan
• Work with agency partners and brand teams to develop and execute customer specific programs that build brand equity, retailer equity and drive positive business results at retail
• Align customer and internal brand teams on customer relevant programs & strategies
• Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
• Develop strong working relationships with internal J&J teams (e.g., Consumer Marketing, e-comm, Customer Strategy, Shopper Marketing & Consumer Promotion, H&W, Shopper Insight & Category Management) as well as external customer teams, including (e.g. Merchants, Marketing, Insights, Innovation and e-comm)
• Provide rigorous analysis of marketing program results and make recommendations for future programming
• Work closely with the customer development team to identify new business opportunities, develop plans to innovate existing platforms, and deliver best-in-class launch strategies
• Work with the selling team to deliver goals as it relates to profitability, sales and equity with our customers
• This experience will develop and showcase the ability to strategically evaluate marketing opportunities, develop deep shopper and consumer empathy to identify and address key opportunities, and bring them to market to grow the business
• Hone skills in building strong team dynamics, dealing with ambiguity, influencing a range of levels throughout the organization, and driving for results


Qualifications
• Minimum of a Bachelor’s Degree is required, advanced degree preferred
• Minimum of eight (8) years’ experience of a combination Shopper Marketing/Brand Marketing/Agency/Insights is required
• Ability to effectively lead, collaborate, communicate and influence in a matrix environment is required
• Must have served in one (1) or more manager-level roles is required
• Prior customer facing experience is required
• Prior experience leveraging consumer/shopper/customer insights to develop effective strategies is required
• Prior Shopper/Brand Marketing experience within consumer-packaged goods manufacturer or retailer is preferred
• Digital / Media planning and measurement experience is preferred
• Creative agency and/or management experience, and expertise developing and executing programs is preferred
• Advanced PowerPoint and Excel skills are required
• Advanced story telling/positioning skills are required
• This position will be located in Cumberland, RI and will require up to 10% domestic travel


Primary Location
United States-Rhode Island-Cumberland
Organization
J & J Consumer Inc. (6101)
Job Function
Market Research
Requisition ID
8646180801