Johnson & Johnson Careers

Director, Global Strategic Marketing, Extremities

West Chester, Pennsylvania

Job Description

Requisition ID: 5900190926

DePuy Synthes, Inc., a member of the Johnson & Johnson Family of Companies, is currently seeking a Director, Global Strategic Marketing (GSM) for Extremities, focused on Foot & Ankle portfolio to be based in West Chester, PA.

DePuy Synthes Companies of Johnson & Johnson is the largest, most innovative and comprehensive orthopaedic and neurological business in the world. DePuy Synthes Companies offer an unparalleled breadth and depth of products, services and programs in the areas of joint reconstruction, trauma, spine, sports medicine, neurological, craniomaxillofacial, power tools and biomaterials. With a focus on activating insights to develop innovative, comprehensive solutions, we are inspired to advance patient care in greater ways than either company could accomplish on its own.

The Marketing Director will lead the development and execution of the marketing strategy for the Foot & Ankle Platform worldwide to drive short and long-term growth. This includes a keen focus on leading and coordinating critical process related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, and business performance tracking.  This position will be responsible for developing a winning strategy to ensure the Foot & Ankle platform continues its history of success and market leadership.

The primary responsibilities for this position include:

  • Defining new key capabilities that the organization needs to exceed its goals, including the build, buy and borrow platform strategies.  Inspiring a "customer focused" culture through the creation of global and regional launch and marketing plans.

  • Development of strategy that will enable the platform to achieve and exceed our strategic and financial goals.

  • Global portfolio planning, including development of a strategic plan with inclusion of R&D innovation and strategic acquisitions its strategic and financial goals.

  • Driving the cross-functional and cross-organizational delivery of the strategy and global product portfolio marketing plans, including value propositions, positioning, and segmentation.

  • Shaping product development scenarios and drive optimal lifecycle management.

  • Analyzing competitors and ensuring competitive strategies are in place for new and existing products.

  • Formulating pipeline recommendations and priorities while leading strategy and business plans including support to all business development related opportunities.

  • Representing GSM on core teams to work with cross functional partners including R&D, Sales, Finance, BD, Supply Chain, Global Education, Business Development, and key customers

  • Gaining global alignment across the regions and functions as well senior DePuy Synthes leadership to support launch excellence and commercial activities.

  • Lead/coach/develop employees and serve as a mentor to employees across the JNJ enterprise. 


  • Bachelor's degree is required.  MBA or advanced preferred.

  • 10+ years total of progressive business experience in any of the following areas is required: Marketing, R&D, Sales, or a combination of experience in these functions. 

  • Experience leading strategic marketing strongly preferred

  • Experience developing a business strategy, gaining support, and tracking progress is required

  • Orthopaedic industry and Foot & Ankle knowledge strongly preferred

  • Ability to learn complex technology/clinical applications required

  • 2+ years people management experience is required.

  • Minimum of 5 years of experience in medical device industry is required.

  • English speaking/ writing is required.

  • Global experience is preferred.

The position is based in West Chester, PA and one must have the ability to travel domestically and internationally up to 35% of the time is required.


Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location
United States-Pennsylvania-West Chester-
Medical Device Business Services, Inc (6029)
Job Function
Requisition ID