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Global Marketing Manager

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Job Description


Johnson and Johnson Surgical Vision (JJSV) is recruiting for a Global Marketing Manager, located in Santa Ana, CA.

The Johnson & Johnson Surgical Vision goal is improving sight throughout a patient’s lifetime. J&J Surgical Vision is well positioned to address a full range of vision health needs for global markets: The No. 2 global provider of CATARACT products and a leader in presbyopia-correcting IOLs, the Global REFRACTIVE (LASIK) market leader, all supported with a CONSUMER EYE HEALTH diverse portfolio of solutions and drops. Research, innovation and new-product development are the focus of our organization.

In this role you will you will be responsible for developing strategic marketing plans, executing their successful implementation and growing the long term sales, profit and market share position for assigned products.

Responsibilities of the Marketing Manager include:

 

  • Successfully launching new products and line extensions, executing promotions and creating/ assisting with future brand planning.

  • Gathering clear understanding of professional and market trends in order to input VOC and develop upstream marketing strategies and plans to address market needs and drive sustained growth of assigned brands.

  • Working closely with direct supervisor and regional brand groups, outside agencies, third party partners, and internal functions (e.g., key opinion leaders, market research, media, relationship marketing etc.).

  • Actively manage promotional budgets and third-party vendors.

 

 

Develop go-to-market strategy for designated segment responsibilities;

  • Lead and execute comprehensive segment specific marketing/development plan.

  • Integrate customer knowledge and market data into the Upstream Marketing and Business Development when appropriate

  • Actively plan and modify as needed annual sales planning process for respective product / segment responsibilities.

  • Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to, the following;

    • Promotions – Initiate and execute channel promotional plans, set calendar of promotional events and conduct pre- and post promotion analysis.

    • Tradeshows and Meetings – Attend and support sales meetings and relevant tradeshow calendar. Initiate, develop and manage joint business planning and marketing plans.

    • Training – Organize and deliver product training to educate, motivate and activate sales representatives and partners.

    • Sales Collateral / Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments.

       

  • Communicate proactively to direct supervisor and when needed upper management and relevant stakeholders.

  • The Marketing Manager is responsible for upstream/strategic global marketing for a specific SBU or line of products.

  • The Marketing Managers primary interfaces are R&D, Finance, Legal and Regional Marketing & Sales within the 4 Regions. This position will work cross functionally across many other departments

  • Due to the global nature of this position, travel requirements are anticipated to be up to 25%


Qualifications
  • BA, BS degree required. Master's degree in business preferred.

  • A minimum of 8 years health care experience required with 3 years marketing is required.

  • Must exhibit proficiency commensurate with grade in the following competencies: adaptability, teamwork, initiative, innovation, integrity, analytical, leadership, strategic thinking, communication.

  • Proven success in product management is preferred.

  • Medical device, Capital Equipment AND/ OR Ophthalmology experience preferred.

 

 

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.




Primary Location
United States-California-Santa Ana-
Organization
Johnson & Johnson Surgical Vision, Inc (6234)
Job Function
Marketing
Requisition ID
2646191224