- Reporting to Head of Trade Marketing
- Build and develop a long term plan and strategy for Channels’ Category development.
- Lead Channels’ category management projects to optimize ranges and related merchandising in trade
- Lead Channels’ strategy and reach alignment with internal partners (E.g. Marketing/ Finance/ Supply Chain)
- Working alongside customer to translate consumer insights into strategies which drive respective category performance.
- Lead Channels' 5Ps fundamentals – Product Ranging, Pricing, Merchanting and Promotions activities across channels.
- Develop Channel BTL strategy in line with Brand strategy and ATL Plan
- Track and optimize promotion efficiency and effectiveness in trade
- Validate channel FC input for each accounts’ category vs marketing assumptions
- Nurture trust relationships with vendors to achieve pricing and ensure the quality of services.
Essential duties and responsibilities:
- Develop BTL/ GTMR strategy aligning with Brand strategy and ATL Plan
- Lead total Channel significant metrics aligning with multi-function
- Lead communication between account managers and brand managers account managers
- Lead & Manage category follow-up actions from multi-function
- Validate sales FC inputs to ensure demand FC accuracy
- Promotion efficiency tracking collaborate with account managers
- Lead full-year promotion pack forecast with budgeting
- Provide Brand-TM POSM design brief to the agency
- Less experienced candidate will be considered as Assistant Manager
- Over 5 years of experience in Trade Marketing expert with FMCG or personal care industry exposure
- Logical frame-working availability
- Strong data analysis skills
- Demonstrate leadership for cross channel/function communication with setting clear operation standard
- Comprehensive knowledge on Channel strategy and has capability to develop GTMR strategy & plan
** All the candidate is required to complete online applicant process and passing Credo Assessment.
China-Hong Kong S.A.R.-Mongkok-
Johnson & Johnson (Hong Kong) Ltd. (8060)