Brand Manager Acuvue

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Job Description

Who we are
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly-based healthcare company in the world. We’re producing life-changing breakthroughs every day and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. 

Johnson & Johnson Vision (JJV) is recruiting for a Brand Manager for 1-day Acuvue Moist Multifocal UK/IRE, located in Wokingham UK. The role has day-to-day responsibility for this top priority sub brand, including both strategic and executional aspects.

ACUVUE is the #1 brand in the UK contact lens category and growing fast. In fact we are driving the category. We have big ambitions to double the penetration of contact lenses in the UK.

This role is within the UK/IRE marketing team for JJV, a small but lively team. You will be one of a number of marketers working on the ACUVUE® brand. You’ll be responsible for the top priority ACUVUE® sub brand (1-DAY ACUVUE® MOIST MULTIFOCAL Contact Lenses), and report into a Group Brand Manager. All JJV UK/IRE marketers works across both professional and consumer marketing, to both drive eye care professional advocacy, and consumer demand, for the brand.

This is an exciting role that allows you to really make your mark. JJV has the culture of a small company within bigger J&J - more of a start-up than a big corporate feel. Sounds intriguing? We are agile, innovative, and enthusiastic about our brand and business. We need you to be driven, a self starter, passionate about your brand and your business, motivated to unlock the massive category opportunity for 1-DAY ACUVUE® MOIST MULTIFOCAL Contact Lenses.

Key responsibilities:
  • Drive performance by owning and delivering the strategic plan (annual business plan)
  • Health of business - monitoring of (sales, share, wearers. Analysis, insights and implications)
  • Source of growth/volume - identifying/defining
  • Competitor focus - monitor activity & derive insight
  • Sales force execution strategy liaising with overall sales force execution strategy lead

Excellence in execution and delivery of compelling Acuvue experience: 
  • Consumer outreach campaigns – media, PR, influencers
  • Sales force execution - selling decks, printed and other assets, national sales meeting training/briefing sessions
  • Professional plan including print & digital media, conferences in liaison with conferences lead
  • Creative/content – leverage global with locally-led work where necessary
  • Product lifecycle management (discontinuations, migration, NPD planning)
  • Forecasting of supply
  • Pricing

Unlock category growth by winning with our key account customers.

Drive contact lens category growth & maintain/grow Acuvue share within our key account customers by:
  • leading marketing aspects of specific projects/initiatives
  • building relationships with the relevant KA contacts (head office and store level)
  • consumer outreach specific to key account

The marketing team work closely with Professional Affairs, Key Accounts, and the Salesforce management team in the UK/IRE business. A strong customer (retailer) focus is an essential part of how we do business and you’ll also be part of a cross functional team specific to a leading UK customer in order to drive excellence in customer activation.

The role also involves working closely with the EMA marketing team on a UK lead market basis.

  • Degree level education. Business/marketing/management ideal but not essential.

Experience and skills 

Seeking an established, very competent brand manager with the confidence and experience to take the reins in this high priority role quickly. Critical to be self sufficient, enthusiastic and focused on delivery. Solid consumer marketing skills and experience

Experience of marketing to healthcare professionals

  • Fluent English
  • Occasional travel around the UK e.g. conferences, work-with days with sales reps. Occasional trips within Europe (1 or 2 per year)

What type of mark will you make?
Your rare talents and perspectives can make a vital contribution to improve the lives of people everywhere. At Johnson & Johnson, our company's ethical character is defined by our people. We strive to attract people with strong, positive values and we develop, reinforce and reward those values. If our ethos is aligned to your values, then this could be the best career move you'll make.
Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.

We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson. Your personal data shall be processed for the purposes of recruitment, recruitment policy and selection.

Primary Location
United Kingdom-England-Wokingham-
Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)
Job Function
Requisition ID