Brand Manager

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Job Description

You will primarily be responsible for planning and implementing marketing activities in line with the overall brand strategy and objectives; as well as short and medium-term strategic brand planning based on a clear understanding of consumer needs and brand equity.

  • Ensuring all facets of marketing mix execution is consistent with defined brand equity.
  • Able to translate regional brand direction into relevant local strategies & plans
  • Managing and delivering brand performance, both financials and non-financials.
  • Partnering with the Customer Marketing & Customer Development team to ensure flawless execution of brand activities, including new product launches, promotional activities, etc.
  • Identifying and promoting best practices from the region and/or global.
  • Collaborating with regional franchise team on developing strategies and action plans for the brands.
  • Leading launch of new products and working with respective agencies in developing an integrated launch campaigns.

  • Possess a Degree in Marketing or related discipline.
  • 4 to 5 years of marketing experience. Experience in FMCG brand management is a plus.
  • A self-starter, can work independently and able to work collaboratively with diverse group of individuals and/or teams, locally within the region and global.
  • Ability to understand and capture business needs by being connected to regional team, our stakeholders, consumers, customers, suppliers, competitors, communities.
  • Possess knowledge / skills such as:
    • Strong verbal and written communication skills in English
    • Analytical and result oriented
    • Interpersonal skills
    • Effective teamwork
    • Commercial mindset
    • Excellent execution capability

Primary Location
Johnson & Johnson Sdn. Bhd. (8275)
Job Function
Product Management
Requisition ID