Johnson & Johnson Careers

Associate Product Manager

Singapore, Singapore
Marketing


Job Description

Requisition ID: 1905776883W

The incumbent is responsible for development and execution of marketing plan(s). This person will work in close collaboration with sales and medical affairs as well as regional team to shape and win in the market/ disease area, with the ultimate aim of making our products available to every patient and physician who need them. This is an end to end role that will involve the development and effective execution of marketing strategies to achieve good product positioning in ensuring that the brand’s portfolio of sales and profitability objectives are met.

Job Responsibilities
  • Develop brand strategy and marketing plan(s) in alignment with global, regional and local strategic direction
  • Timely execution of marketing plan(s), programs and materials in collaboration with sales and medical affairs, including regular monitoring and adjustment as required
  • Maximize market/patient access for our products through timely hospital listings and innovative programs
  • Engage and develop KOLs/speakers and key prescribers through meaningful engagement activities and field visits
  • Conduct regular product training, business reviews and sales support activities, including field visits to ensure optimal sales force efficiency and competency
  • Perform meaningful market research and analysis to support decision-making, including regular sales, market and competition monitoring/ analysis and review to tweak strategy as appropriate
  • Work closely with regional teams for alignment and support, including identifying best practices for local implementation
  • Keeping up to date on product/disease knowledge, customer and competition
  • Ensure operational excellence in managing vendors, promotional budget, inventory, sales forecast and timely submission of reports
  • And other such duties/assignments from management from time to time

Performance Measures
  • Formulate and recommend annual Brand Plans for the assigned brands, implement and monitor plan to achieve company’s sales and profit objectives
  • Mete out product positioning, promotion / key messages, brand building tactics, managing lifecycle of the portfolio to improve marketing performance and brand perception
  • Manage expenditure on marketing communications, promotions and research within agreed budget limits to maximize sales and marketing effectiveness
  • Develop and execute of creative briefs and promotional activities for ethical / consumer channels
  • Manage both internal and external experts within the Business Unit
  • Implement of marketing strategies and tactics
  • Be responsible for ensuring the continuous and sustained growth of brands assigned
  • Developing a robust launch plan of new products in the pipeline
  • Develop and drive content for digital and MCM activities for brands in specific therapy area
  • Maintain high level of customer service directly and through distributor to all Healthcare Professional
  • Identify and resolve customer queries and problems immediately
  • Maintain good relationships with Healthcare Professionals in Singapore

Metrics
  • To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies
  • To optimise growth and maximise revenues by brand and therapy area in the short, medium and long term

Knowledge and Skills
  • Strong knowledge of the Singapore Healthcare System
  • Strong marketing communication knowledge and skills
  • Strong stakeholder engagement skills are important to work across commercial teams
  • Strong ability to apply scientific and medical knowledge
  • Demonstrated ability to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders
  • Demonstrated ability to build and run a brand team including Sales, Medical, Regulatory, Compliance, Governance, Training and Supply and Demand
  • Ability to demonstrate independence and is self-motivated in being a change agent
  • Knowledge of regulations governing disease awareness activities
  • Strong facilitation and presentation skills to both internal and external stakeholders
  • Maintain high level of customer service directly and through distributor to all Healthcare Professionals
  • Identify and resolve customer queries and problems immediately. Maintain good relationships with Healthcare Professionals in Singapore
  • Understand their customers’ digital habits and excel at adding value to customize effect communication to this
  • Use Multi-Channel Marketing to meet the needs of customers
  • Application and competency of ADP principles Basic qualifications
  • Possess sales and product management experience ideal in launching brands

Qualifications
Education and Experience
  • Minimum Bachelor’s degree from Life Science and Biology, with preference for pharmacy or medical degree
  • Minimum 3 years of pharmaceutical sales experience and/or 0-3 years of Pharma Marketing experience is preferred
  • Experience in a specific TA will be an added advantage

Skills and Behaviours
  • Demonstrated basic product management skills
  • Adaptive and can work well in teams
  • Objective, analytical with an inquisitive mind
  • Results and performance driven
  • Proactive and able to work in a fast-paced environment with strong time management skills
  • Possess good interpersonal and communication skills
  • Exhibit learning agility and the ability to learn

Primary Location
Singapore-Singapore-Singapore-
Organization
Johnson & Johnson Pte. Ltd. (8435)
Job Function
Marketing
Requisition ID
1905776883W