Johnson & Johnson Careers

Digital Brand Manager

Sydney, Australia
Marketing


Job Description

Requisition ID: 1905775511W

Be Vital to this role:
ACUVUE® Contact Lenses are the #1 selling Contact Lens Worldwide. Ever since ACUVUE® transformed vision correction in 1988 with the world’s first soft disposable contact lenses, we’ve passionately pursued new technologies and the highest quality standards. And we’re proud that ACUVUE® lenses are worn by more people than any other brand.

As a result of growth, we are now seeking an expert Digital Brand Manager to join our very fun, close-knit and agile Vision Care team. Reporting to the Marketing Manager, the role will have responsibility for the development of the local digital marketing strategy across various digital channels including web, CRM, social, influencer, precision, programmatic and more. This is a full-time, permanent role, based at our Ultimo offices. 

Key Responsibilities Include:
  • Launch and lead a new Consumer and Retailer facing CRM Platform
  • Develop Consumer offer design & sell-in materials for sales team to recruit Eye Care Professionals onto the program and ensure in-store execution excellence
  • Deliver best-in-class analytics capability to internal and external stakeholders via regular reporting. Be a thought leader in the area of CRM and analytics.
  • Work closely with cross-functional task team and lead peers to optimize CRM campaigns and ensure timely deliverables
  • Develop & execute the Digital Strategy across SEO, digital media, social media and CRM
  • Develop local and adapt regional digital marketing assets
  • Manage external media agency relationship ensuring deliverables and KPIs are set and achieved on time and on budget
  • Budget & Forecast Management - own digital spend & loyalty payout analysis

Qualifications
Be Valued for who you are

This role involves extensive liaison with leaders and key stakeholders with the skills and experience included below -
  • Tertiary qualifications in Marketing, Business, Commerce or equivalent
  • Advanced knowledge of Digital Marketing
  • Previous experience with developing CRM programs (advantageous)
  • Solid understanding of approaches to consumer recruitment, retention and loyalty programs building and tracking
  • Experience working in a global organization and collaborating with regional groups
  • A growth mindset with a curiosity to try new ideas with the ability to learn and adapt quickly
Be part of something bigger than yourself
As part of Johnson & Johnson Vision, it is our responsibility to live up to the principles that guide us, as expressed by Our Credo. It is why we are committed to making the best vision care affordable and why we never rest in finding innovative new ways to help people around the world see better.

You will receive an automated email confirming receipt of your application. Every application is reviewed by the Talent Acquisition team and candidates will receive notification of the outcome of their application in a timely manner.

For more info, check outhttps://www.youtube.com/watch?v=0ryPhyp3GqA


Applications close: 25th October 2019

Primary Location
Australia-New South Wales-Sydney-
Organization
Johnson & Johnson Pacific Pty. Ltd. (7470)
Job Function
Marketing
Requisition ID
1905775511W