【Consumer】 Assistant Brand Manager


Position Summary

- Play an important role as core team member via individually leading core project for the brand business delivery /equity establishment based on deep understanding of consumer, and also of the brand's mid-long term strategy in global and local context.


Role Duty & Responsibilities

<Business Plan Deployment            >

l  Part of Johnson & Johnson Marketing team

l  Support BM on Local BP process

l  Own & drive brand marketing activity under supervision of BM

l  Pro-actively identify the gaps vs BP and propose action plans

l  Lead NPD/NPI projects implementation

l  Monitor NPD/NPI performance and propose the action plans if seeing the gap

l  Work closely with Local cross-functional teams in collaboration and ensure not to miss any key timelines and deliver financial commitments.


<Communication Planning>

l  Lead Local Contents & Connection planning

l  Lead whole IMC process, from briefing, execution development to TTR, working w/ cross functional team (Local marketing takes care of contents creation)


<BME Management>

l  Lead efficient investment plan to achieve the business goals.

l  Monitor budget to ensure no over/under spend



l  1-3 years Brand marketing experience

l  Experience of working with cross functional team/Regional team


Leadership behavior, Knowledge, Skill

<LI/ Leadership Behavior>


l  Be true to consumer to drive brand/business growth

l  Initiate the consumer insight discovery and take actions to explore brand future via consumer centric thinking


l  Lead all the executions for the brand growth (NPD, IMC, deployment plans) by envisioning/engaging JPLT, Regional teams and cross functional teams


l  Take ownership for self/others ann team's growth

l  Deliver the result by including diverse value


l  Take ownership to the brand business result by driving all the stakeholders



<Related Skill/Knowledge>


PC skill (excel/power point/word)

Data analysis (retail/consumer panel)

Project management

Budget management

Agency management

English (business level)



Team collaboration

Consumer centric

Logical thinking



l  Business performance tracking: P&L management/market data analysis/business driver analysis

l  Consumer research: segmentation/concept/communication/product evaluation/post launch tracking

Johnson & Johnson K.K. (8235)
Requisition ID