Category Marketing Manager

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Job Description

Key Area of Responsibility

Increase growth, profitability, penetration and market share.

  • Brand development and management, Marketing execution, business and financial acumen
  • Build a strong platform to drive category opportunities
  • Understand external environment consumer and influence understanding
  • Conduct Consumer sampling planning and management/ Local consumer activations/ Cross-market consumer activation
  • Conduct regular Business reviews as a basis for challenging and improving both short and long- term strategies & action plans.
  • Competitor activity analysis & response strategy
  • Digital and E-Com knowledge: guidance/ Content / agency engagement/ media placement/ Regular monitoring of digital KPIs
  • Monitor on Media: Media planning and strategy (sufficiency, prioritization, calendar)/ Media review with agency/ Approval on media placement/ Competitive / landscape understanding (emerging channels, latest trends, SOV/SOI etc)
  • Execute PR Influencer: Planning of events/ agency brief/ event execution and monitoring/ Post evaluation
  • Do the Forecasting for Brand management: Business planning/ Process as well as NPI driven
Management of a range of internal business processes including developing marketing plans with the marketing team, aligning sales division to marketing plans
  • Lead the development of Marketing/Brand Plans by working with the cluster team for categories from different countries, and with the Category Strategy Team to deliver long term growth
  • Communicate and align sales results to marketing plans
  • Varying cross-functional experience to build business leadership competencies and refine Marketing competencies
  • Accountable from planning to execution and monitor
  • Understand and apply 5PS for RE to drive brands performance.
Facilitate and provide coaching and direction in the development through on the job learning, training/education and/or focused project work.
  • Ensure compliance with performance management process for both self & division
  • Routinely co-travel with sales & category strategy team on customer visits
  • Work closely with Professional Marketing team to develop plan to drive brand endorsement and trust
  • Use information from 360o Feedback as a basis for self-development and strategies for improving cooperation & performance
  • Have a Personal Development Plan and demonstrate responsibility and commitment to self-development.

Job Requirement:

  • Bachelor’s degree in Marketing Business or related disciplines
  • >3 - 5 years’ experience in Marketing, preferably gained in FMCG company
  • Analytical and influential, strong presentation and influencing skills
  • Able to translate market intelligence and related information into feasible business strategies and decision
  • Proficiency in English
  • Team player and willingness to learn new things
  • Key personality: Agile, Proactive, Leadership - Based, Collaborative, Innovator

Primary Location
Vietnam-Ho Chi Minh City-Ho Chi Minh City-
Johnson & Johnson (Vietnam) Co, Ltd (7338)
Job Function
Requisition ID