Johnson & Johnson Careers
[Consumer] Senior Brand Manager
Requisition ID: 1905734017W
Leads Brand Activation Team and co-works with cross-functional team members to deliver the brand P&L.
Leads critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing.
Partners with Global Franchise Organization to develop new products ideas/concepts/designs in line with mid-long term brand strategy.
Actively influences Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities.
Establishes a brand building strategy and setting business plan and go to market campaigns to deliver both short term and long term business goals and result.
Develops and execute winning local consumer connections plans including on-line and off-line.
Analyzes market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions.
Explores opportunities and develops strategy for new business opportunities.
Strong analytical skills
Conflict management skills
Strategic, creative and logical thinking
Able to solve problems and make decisions
Planning and organizing skills
Project management and follow-up
Team work and leadership skills
Independent, self-driven, enthusiastic
Experience & Knowledge
Generally requires 7-9 years related experience in marketing
Experience in MNC is preferred
Experience in skin care or beauty related categories is a plus but not a must
People leadership experience is preferred,
Education & Professional Qualification
University/Bachelor Degree or above
Impactful communication skills with fluency in English and Chinese (verbal & written)
Johnson & Johnson Taiwan, Ltd. (8580)