Johnson & Johnson Careers

[Consumer] Senior Brand Manager

Taipei, Taiwan
Product Management

Job Description

Requisition ID: 1905734017W

Key Responsibilities

  • Leads Brand Activation Team and co-works with cross-functional team members to deliver the brand P&L.

  • Leads critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing.

  • Partners with Global Franchise Organization to develop new products ideas/concepts/designs in line with mid-long term brand strategy.

  • Actively influences Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities.  

  • Establishes a brand building strategy and setting business plan and go to market campaigns to deliver both short term and long term business goals and result.

  • Develops and execute winning local consumer connections plans including on-line and off-line.

  • Analyzes market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions.

  • Explores opportunities and develops strategy for new business opportunities.

General Competency

  • Strong analytical skills

  • Presentation skills

  • Conflict management skills

  • Strategic, creative and logical thinking

  • Able to solve problems and make decisions

  • Planning and organizing skills

  • Negotiation skills

  • Project management and follow-up

  • Team work and leadership skills

  • Independent, self-driven, enthusiastic

Experience & Knowledge

  • Generally requires 7-9 years related experience in marketing

  • Experience in MNC is preferred

  • Experience in skin care or beauty related categories is a plus but not a must

  • People leadership experience is preferred,


Education & Professional Qualification

  • University/Bachelor Degree or above


Language Requirements

  • Impactful communication skills with fluency in English and Chinese (verbal & written)

see above
Primary Location
Johnson & Johnson Taiwan, Ltd. (8580)
Job Function
Product Management
Requisition ID