Johnson & Johnson Careers

Shanghai-JJVC-Brand Manager

Shanghai, China
Product Management

Job Description

Requisition ID: 1905726970W

Job Purpose:


Responsible for achieving China business objectives through the strategy and execution of a marketing plan for the overall ACUVUE® brand and particular product line, to one or more of our core  target audiences, i.e. Consumer Marketing, Professional Marketing and Trade Marketing


Main Responsibilities


§  Own premium products platform from brand growth plan, new product launch, communication strategies& execution, assets/content development, performance analysis/tracking, be accountable for the market share and sell-in performance for all premium products platform.

  • Collaborate with other marketing peers from local to regional to ensure consistent communication across whole ACUVUE portfolio at different channels.


  • Manage external agencies and cross‐functional teams for marketing plan execution, budget & result tracking/analysis


  • Creative consumer/professional brand/campaign related materials.


Capability required:


§  Strategic thinking on brand building/annual business plan

§  Good understanding of Chinese consumer insights & professional insight, know how to leverage regular research or ad hoc research to collect/dig out the related insights

§  Be able to Influence global/regional partner to develop communication message and assets with Chinese insights, in China market context.

§  Cooperate with Professional marketing and PA team to ensure the good communication/training of brand philosophy with ECP

§  Cooperate with Trade market for customer program/ in-store merchandising/in –store activation for Beauty and mega brand

§  Cooperate with digital/e-commerce team to drive Mega brand awareness and preference, beauty business growth on line

§  Follow up & influence sales team on front line execution and tracking

§  Sensitive to numbers and market dynamics, with the capability to change the insight/# into executional plan

§  Digital experience and understanding required, comfortable with using digital analytical tools

§  Comfortable with fast pace execution cycle (POA activity)


Key Features/Challenge of the job

§  A complex environment requiring both analytical, creative and influencing and communication ability and a strong understanding of the market, category, brand and customer dynamics.

§  A challenging road map request strong leadership and out of the box thinking to build in a competitive & complex market setting.

§  Need to manage and align with stakeholders from local, regional and global.

§  Fast growth and high potential makes this a high pace job, full of opportunities

§  Managing and exceeding the business goals must be driven by CREDO and be fully compliant with regulatory and HCC requirements.


Background required

§  Bachelor’s degree, MBA preferred, international exposure preferred

§  Minimum 8+ years of solid Marketing experience, prefer combination of consumer goods & professional marketing experience, with multiple brands and/or multiple industry experience.

§  Experience in influencing people cross function is preferred.


Personal Attributes:

  • Inspires trust with excellent interpersonal skills. Puts the CREDO at the heart of every day-to-day activity and behavior with people
  • Good personal integration, He/She can be  trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn't misrepresent him/herself for personal gain.
  • Clear mind with logic thinking
  • Drives results, detail oriented as well as able to step back and have some strategic thinking
  • Good personal skills.  Being mature enough to take challenge and handle conflict. Open-minded, be innovative.
  • Digital knowledge and mindset required 
  • Fluent in English
Skillful on all basic office software
Primary Location
Johnson & Johnson Vision Care (Shanghai) Limited (7053)
Job Function
Product Management
Requisition ID