Johnson & Johnson Careers
【Actelion】Digital Strategist, Commercial Excellence
Requisition ID: 1905721434W
Digital Strategist is responsible for developing and implementing Actelion’s digital marketing strategy to support commercial success. The digital strategy includes digital lead growth, patient education, multichannel-customer experience design, contents development and IT alignment. This role requires a strong frontier/strategic/logical thinking to shape various digital idea into plan by understanding Actelion brand’s customer buying cycle, CX/patient journey, brand strategic imperatives and digital analytics. This role also needs a strong project management skillset to continually align with cross functional team members including Janssen to execute various new digital initiatives to enhance organizational capability to better serve customer experience. This person should be a progressive thinker who can connect digital to all other aspects of business needs and drive the impact to Actelion’s Pulmonary Arterial Hypertention (PAH) business
Act as digital expert to develop Actelion digital platform and strategy, provide brand specific digital strategic planning services and facilitate seamless project execution to achieve set of digital KPIs such as net promoter score (NPS) or face-time equivalent detailing (FEQ).
Partner not only with cross functional team but also Actelion global and Janssen digital team to develop a new customer experience framework by identifying user needs, mapping journeys and developing a vision for the ideal experience by researching, prototyping and user-testing experiences for digital engagemnt and solutions.
Support on providing and aliging on overall integrated digital strategy plan to shape digital excellence within the organization to enable faster tranfsformation of overall organizations.
Manage budget for your own projects
Min 3 years of full-time experience in strategy work including digital or digital marketing
Must have flontier spirits to develop digital platform and strategy from zero scratch.
Must be strategic and innovative with a passion for design, technology, and healthcare branding.
Superior communication skills, both internal and external with a solid PowerPoint skills, particularly pithcing new ideas or channel recommendation and results reporting.
Strong relationship management, organizational and project management skills
Ability to work effectively with a variety of cross functional team including Marketing, Medical and Sales.
Pharma/Medical marketing or healthcare ad agency experience is preferred
Business level of English fluency is required
Bachelor’s degree or equivalent in a related field
Actelion Pharmaceuticals Japan Ltd (7197)