Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.
- 계열사: 존슨앤드존슨비젼(Vision)
- 포지션: Marketing Manager_Beauty
- 근무지: 서울시 용산구
- 근무형태: 정규직(Regular)
This position will be responsible to lead Acuvue Beauty business in Korea in collaboration with Global Beauty Team and Korea Marketing Team and will develop and implement comprehensive marketing strategy/plans for our Beauty Business for both consumers and eye care professionals in line with company strategy to power up Acuvue in Korea. Require to partner with all Global Beauty Team and Korea Team members (with a focus on marketing community) to be able to lead Korea Beauty strategy in leveraging all necessary resources. Will also be responsible to work closely with key stakeholders to plan/develop activities for our Beauty business. Will manage third party agencies (creative, social, media, in-store, etc…) to maximize their capability, quality of work, efficiency to support the company business as much as they can.
1) Conduct analysis of category trends and competitive intelligence to develop Define long term plan according to Global Beauty Team portfolio strategy and Korea Team business goals.
2) Develop comprehensive marketing strategy/plans for both consumers and eye care professionals
3) Manage the execution of annual marketing plans at Beauty brand level
4) As a member of Global Beauty Team, represent Korea market, and communicate Korea market needs to Global Beauty Team
5) Build strong relationship with all Korea Team members and Global Beauty Team members, with a focus on Local Market peers
6) Develop integrated consumer communication and/or adaptation campaigns, including digital, social, PR, and in-store POSM, based on Marketing Global Beauty Team directions
7) Design and implement integrated customer strategy for key optical chains and independent outlets in close partnership with all key cross-functional partners, based on Korea Team directions
8) Manage 3rd party agency relationships and work closely with them to strategically maximize their performance to drive consistent business results
9) Plan annual marketing budget to achieve the desired brand performance, and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.
10) Collaborate with respective stakeholders and cross functional teams on all Global Beauty Team activities (development, implementation, monitoring and review) both locally but also within the Global Beauty Team.
1) 5-8 years experiences in Brand Marketing
2) Minimum 3 years experiences in Channel/Retail Activation
3) Any experience in a regional/global role would be a plus
Skills & Competencies
1) BA/BS degree (or higher) required
2) Strong passion to win in a highly competitive market and to move projects ahead
3) Being a bold individual leader. Self-starter leadership required.
4) Analytical skills & marketing execution fundamentals
5) Strong knowledge in strategic marketing planning, branding and product messaging for consumer, shopper and professional
6) Strong knowledge for online, brand marketing and media management
7) Strong knowledge of customer marketing
8) Fluent English skills in writing, verbal communication and presentation
9) Being a good communicator/collaborator to work cross-functionally
10) International travels (up to 10%)
www.careers.jnj.com 접속 -> Position Number 1905718032W 검색 -> 해당 모집 공고의 “Apply Now” 클릭 후 온라인 지원 프로세스 진행
영문 자유 양식의 이력서/자기소개서
See above.Primary Location
Johnson & Johnson Korea (8265)Job Function