Johnson & Johnson Careers

CRM Manager

Shanghai, China

Job Description

Requisition ID: 1905716683W

  • Take leadership to initiate, develop and implement CRM program for the brand
  • Develop annual communication plan based on CRM strategy and guarantee the good execution of all different channels.
  • Responsible for design (personalized) content and consumer engagement on social channels (WeChat, Weibo, SMS)
  • Ali system consumer/fans content plan develop (WeiTao, Fans community, etc)
  • Working closely with CRM agency partner / IT to ensure CRM system works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company. 


· Marketing, Communication, Analytical related Degree

· 5+ years of professional work experience in ECRM, ideally from FMCG / Retailing industry or CRM agency.


· Knowledge on baby category CRM is preferred, including but not limited to baby toiletry, food, diaper, toy or accessory.


· Related experience in communication channel operation, e.g. Social Media (WeChat / Weibo), KOL & Vertical Channels (Little Red Book), MCN

· Solid project management and planning experience required.

· Previous experience at a multichannel and/or international retailer, combining both online and offline success criteria preferred

· Fluent both on oral and written English

Primary Location
J&J (China) Investments Ltd (7046)
Job Function
Requisition ID