Johnson & Johnson Careers

Customer Marketing Manager

Sofia, Bulgaria
Marketing & Sales

Job Description

Requisition ID: 1905712259W

At Janssen, we are dedicated to addressing and solving some of the most important unmet medical needs of our time in oncology, immunology, neuroscience, infectious diseases and vaccines, and cardiovascular and metabolic diseases.  Driven by our commitment to patients, we bring innovative products, services and solutions to people throughout the world. Janssen is a pharmaceutical company of Johnson & Johnson.  Please visit for more information.

Customer Marketing Manager

Location: Sofia

Full-time permanent contract


Role overview:

Accountable for delivering the agreed business plan objectives and targets by optimal management of brands, supporting sales team, in close co-operation with HUBs and cross functional and cross departmental professionals.


Key responsibilities:

  • has responsibility for translation and adaptation of centrally (by HUBs) developed marketing strategies and  materials
  • implements promotional activities (advertising campaigns, multichannel promotional activity, DMs, events, etc.) of multiplies brand aligned to strategy;
  • supports Medical Representatives, integrates their feedback in further activities;
  • keeps close connection with key customers on the field, builds network relationship and partnership for market development and enhanced competitive market share;
  • leads local brand related projects and harmonizes patient support programs;
  • participates in preparation of sales and cycle meetings,
  • provides sales training for managed products and updates if needed in close co-operation with Medical Affairs Manager and HUBs;
  • coordinates promotional activities with sales management and other functions, closely cooperates with HEMAR, MAF and Medical professionals;
  • participates actively on Janssen marketing workshops and other experience sharing meetings.
  • has responsibility for deployment multichannel and digital brand strategy as defined by HUBs
  • closely cooperates with HUBs in material and campaign creation to ensure flawless execution; also closely collaborates with HEMAR, MAF and Medical professionals;
  • realization of optimal promotional mix;
  • downloads and analyses existing monthly sales data (IMS, NTS, Wholesaler data, etc.);
  • conducts market research when necessary and collects, analyses other secondary data from market research patient flow, guidelines, etc.;
  • collaborates with HUBs in sharing customers insights and in formulating key deliverables (i.e. BP, execution plan)
  • ensures the analysis of market data to identify trends and opportunities;
  • rational stockpiling considering market trends, correct forecasting in close co-operation with logistics;
  • controls continuously promotional budget, ensures expenses shows maximum 5% difference between planned and YE fact;
  • monitors allocated budget and oversees expenses;
  • continuously tracks competitor activities;
  • directs new product launches and execution as appropriate;


Other features of the job:

  • Customer Marketing Manager must report double visits conducted with medical/key account representatives in Company’s CRM system (iConnect).
  • he/she should comply with HCBI processes in every activity;
  • he/she should have up-to-date knowledge and keep existing company procedures and related rules;
  • he/she is responsible for quality of all marketing activities within business policies;
  • he/she is responsible for annual marketing budget;
  • he/she is responsible for honest and ethical business behavior without exception.
  • Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects and contracting vendors
  • Ensuring HCC and legal requirements are fully understood, appropriately managed and complied with when planning projects, developing materials, executing projects and contracting vendors
  • Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualized Job Description


Core competencies required for this role:

  • achievement and result-oriented thinking; strong customer focus and service-oriented personality; ability to achieve goals in matrix organization; proactive attitude; sense of urgency; open for innovations; open for changes; systematic and structured approach; strong analytical and numerical skills; convincing communication skills; excellent presentation and business writing skills; ability to understand and interpret the market, customer and internal environment;
  • self-motivated; enthusiastic; positive outlook;
  • high level of ethical standards in business; compliance with healthcare related laws and regulations, conformity to the rules;
  • ability to multi-task; work under pressure;
  • native local speaker and fluent English knowledge of both spoken and written,
  • good computer skills;
  • compliant driver.
We offer:
  • An opportunity to be part of a global market leader
  • A dynamic and inspiring working environment
  • Many opportunities to work on challenging projects and assignments
  • Possibilities for further personal as well as professional development
  • Motivating financial remuneration
  • Many employee benefits

Primary Location
Johnson & Johnson Bulgaria EOOD (7398)
Job Function
Marketing & Sales
Requisition ID