Johnson & Johnson Careers

Assistant Brand Manager

Singapore, Singapore
Product Management


Job Description

Requisition ID: 1905710483W

  • Drive ACUVUE® VITA (Monthly Lens) and ACUVUE® OASYS BI-WEEKLY (bi-weekly Lens) brand plans with objective to increase overall brand equity, usage, consumptions and loyalty to meet business objectives
  • Strategize and launch ACUVUE® VITA and ACUVUE® OASYS BI-WEEKLY on connected commerce through forward content planning and maximizing key campaigns on various platforms
  • Plan and execute integrated marketing campaigns (pre-store, in-store, post-store) based on strong consumer, shopper, Eye Care Professional insights, and business opportunities
  • Thorough analysis on consumer, market and category trends, brand health, pricing, competition and performance of digital campaigns to strategically drive higher new ACUVUE® VITA & MULTIFOCAL wearer acquisition and loyalty
  • Lead key projects and cross functional team meetings for ACUVUE® VITA and ACUVUE® OASYS BI-WEEKLY programs
  • Work with external public relations agency to develop the year-long influencer strategy (selection, content, curation) to drive inspiration, word of mouth, and consumer demand for ACUVUE® VITA & OASYS BI-WEEKLY, with clear objectives and measurables and close monitoring for continuous improvement
  • Provide support when needed on marketing initiatives 



Qualifications
  • Independent
  • At least 4-5 years’ of brand management experience gained preferably from a FMCG company
  • Good big picture orientation with attention to details
  • Strong leadership and business acumen
  • Bi-lingual (English/Mandarin)
  • Good understanding of digital marketing
  • Possessing media planning to execution skills is a plus
  • Possessing Adobe Photoshop skills is a plus

Primary Location
Singapore-Singapore-Singapore-
Organization
Johnson & Johnson Pte. Ltd. (8435)
Job Function
Product Management
Requisition ID
1905710483W