Johnson & Johnson Careers

[Consumer] Digital Marketing Manager TW&HK

Taipei, Taiwan
Marketing


Job Description

Requisition ID: 1805706842W

Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day.  Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues. The more than 250 Johnson & Johnson operating companies employ approximately 118,000 men and women in 60 countries and sell products throughout the world.
嬌生集團是全球最具多元性、業務分布範圍最廣的醫療保健用品公司業,我們的產品與服務每天觸及全球近十億生命。我們的足跡遍佈消費品、製藥以及醫療器材與診斷產品市場,提供解決世界主要健康議題的技術與資源。我們在全球60個國家設立250多家營運公司,員工接近12萬人,產品銷售世界各地。
 
 

Purpose and Key Accountability:

To foster paid/owned/earned media to be wholly, strategically, efficiently and effectively embedded within integrated marketing communications. Unify content and context to advance our brands to better connect with consumers and professionals in an omnichannel world.  Responsible for developing and implementing Total Brand Experience strategy to drive the business


This position will be in charge of digital marketing in Taiwan and Hong Kong market.

 

   Lead or supervise connection planning & ecosystem

Plan, manage, report, optimize and innovate the omnichannel / cross-media paid media strategy and channel plans across regional franchise/brand priorities. This includes but is not limited to: Search, Social, Mobile, Display & other biddable platforms, Programmatic, TV, OOH, etc.

Review all major local media plans and buys from media agency, ensuring they are consistent with media strategy, in line with budget, properly flighted and executable based on production schedules.

   Set KPI of media efficacy and keep tracking

Ensure end-to-end media plan management including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign.

   Both Media agency & Creative agency management

Manage digital marketing agency to optimize and expand upon existing campaigns; drive agency to be proactive and think outside the box 

   Work closely with cross-functional /APAC / Cluster and external partners

Bring new adtech and martech solutions, capabilities and external partners to the organization. Partner closely with internal teams: Brand, Sales, Analytics, IT and other internal business partners to develop connection plans and ad tech experiences that best deliver the franchises’ and brands’ business goals (KPI’s). Work closely with digital IT & creative agency to optimize assets through implementation of new and creative ideas and lead regular project team engagements to drive alignment and efficiency.  

   Grow the People

Develop digital capability for total company consistent with business objectives and Leadership imperatives. Plan and execute digital training for the broader organization



Qualifications

【RELATED EXPERIENCE】

   Ideally 10+ years communication/activation experience and (or) 5-8 years Media planning/buying experience

   Has track record of communication planning/execution initiatives

   Additional background in Brand Building/Marketing, Analytics, CRM/Relationship Management and/or Shopper Marketing & e-Commerce is strongly preferred.

Expertise/Skill

   Digital marketing expertise

   Demonstrated ability to balance changes in scope, resources, and timing on projects while managing risks.

   Business performance tracking: market data analysis/business driver analysis

   Experience working with media buying platforms, such as Google Marketing Platform, Facebook Business Manager, Programmatic buy etc.

   Understanding data sources; and the structure and function of websites / UX.

   Data analysis (media/digital analytics/social listening tools) & media expertise in both KPI tracking and planning



Primary Location
Taiwan-Taipei-Taipei-
Organization
Johnson & Johnson Taiwan, Ltd. (8580)
Job Function
Marketing
Requisition ID
1805706842W