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Johnson & Johnson Loopbaan

Brand Activation Manager Self Care Belux

Beerse, België


Requisition ID: 1805706156W

J&J is the number 1 supplier company in Self Care (OTC) in Belgium. Our portfolio contains brands in pain (Perdolan), Smoking Cessation (Nicorette), Cough & Cold (Bronchosedal & Sinutab) and many more categories. For our Self Care portfolio, we are looking for a Brand Activation Manager. You will manage a number of brands for the Belux market.

C&S Brand Activation Marketing is of key importance in a brands overall marketing strategy.

Shopper Marketing is not just limited to In-Store Marketing activities, it has to be part of an overall marketing approach to develop a ‘Path to Purchase’ that the shopper will engage on. Keys for Successful In-Store Marketing are Excellent Brand Activation/ In-Store execution & knowledge of the shopper.

This role requires a thorough understanding of the local market, the competitive environment as well as strong shopper Insights.

The combination of this expertise will be translated in a local commercial strategy and brand/shopper activation plan.

In this role you are responsible for driving a given portfolio of Self Care (OTC) brands from brand activation & shopper understanding perspective, development and implementation of shopper conversion strategies in the category and provide the necessary input for customer activities.


Main accountabilities:

  • Develop and implement Local Brand & Trade Activation Plan
  • Development, implementation and performance analysis of activation strategies and tactics such as assortment, distribution and promotional effectiveness & profitability
  • Ensure successful NPI launches in the local market
  • Track & optimize In-Market Excellence in Execution
  • Deliver Customer Input on Activation programs
  • Analyze Business Performances & Competitive review+ develop corrective actions
  • S&OP: Forecasting
  • BME Tracking: Consumer & Trade BME
  • Managing the national portfolio: eurocode, masterdata mgt, Slob’s
  • Close collaboration with Consumer Marketing on brand plan thanks to strong local market understanding
  • Close collaboration with European colleagues Solutions Category and roll out best practices

  • Min. 1-2 years’ experience in marketing or C&S Marketing
  • Master studies
  • Strong Analytical skills
  • Creative and change agent
  • Complexity management
  • Problem solver
  • Self-reliant
  • Overtaking the responsibility
  • High engagement
  • Cross functional worker, interpersonal skills

Primaire locatie
Johnson & Johnson N.V./S.A. (7821)
Requisition ID