Johnson & Johnson Careers

Senior Brand Manager

Singapore, Singapore
Product Management

Job Description

Requisition ID: 1805705570W

Primarily be responsible for planning and implementing marketing activities in line with the overall brand strategy and objectives; as well as short and medium-term strategic brand planning based on a clear understanding of consumer needs and brand equity.

1. Brand & Shopper Amplification
  • Develop, lead and deploy exceptional localized Brand Amplification plans based on planned NPI roll-outs, Cluster campaign strategies and local business initiatives
  • Own local Brand Activity Overview and accountability for prioritizing execution of the overall brand plans in consumer, trade and shopper facing activities
  • Implement and adapt brand strategies through Cluster and Global Franchise across the portfolio to ensure it fits with local market dynamics and consumer insights
  • Build vibrant and powerful amplification plans to execute the strategy in local market, aligning cross functional support for delivery in market
  • Alignment and prioritization of business plan with channel and customer teams for strong activation in store (trade windows, lead times, KAM agreements)
  • Monitor market and category dynamics to develop and/or change amplification plans to deliver winning campaigns
  • Plan promotional programs to maximize business results, developing integrated communication plans and engaging local agencies for country execution as required.
  • Accountability for brand activation plans both ATL & BTL.   
2. Stakeholder collaboration and commercial engagement:
  • Support implementation of the brand plans at the key account level through NPI presentations, training material and central campaigns (NPI, as well as other local activation initiatives).
  • Align on customer targets and give input on tracking measures, in line with the overall Activation Plan
  • Collaborate closely with different key stakeholders (Supply Chain, Sales, Finance, Regional/Cluster and Communication agencies) to ensure brand plans are aligned and executed flawlessly.
  • Digital: Manage agency relationship and budget. Identify overall annual scope and included digital initiatives across brand portfolio. 
  • PR: Manage agency relationship and budget. Identify overall annual scope and included PR initiatives across brand portfolio. 
  • Sampling/WOM: Manage agency relationship and budget. Identify overall annual scope and included initiatives across brand portfolio to execute and evaluate sampling or WOM activity.
3. Financial Performance  
  • Responsible and track brand performance (Sales & Gross Profit targets) and ROI measures
  • Accountability for prioritization and delivering the local A&P budget, including course corrections where necessary.
  • Responsible and work closely with Supply Chain on monthly forecast for the overall brand activities (incl. promos & NPI)

Main interfaces/collaboration:
  • Local customer channel teams, Cluster/Regional Brand/Shopper teams, Commercial Director, Local Finance, Supply Chain, Local Medical and Regulatory, Local agencies

Main performance measures:
  • Market share (if relevant), NTS (Sales), GP
  • Local Budget management
  • Excellence in Execution of launches and consumer & shopper activation
  • HCC, data privacy, compliance to local marketing laws and regulations
  • Strong leadership behaviors and ability to work effectively in collaborative teams 

  • University degree in Business, Marketing or other respective studies.
  • Holds 6 to 8 years of experience in various commercial cycles of Brand & Trade Marketing experience
  • Relevant experience from a multi-national or regional company, preferably in FMCG or OTC
  • Knowledge of local trade structures and key deliverables for a successful trade partner
  • Skilled in MS Office, with strong analytical and communication skills
  • Team leader and team player with proven multifunctional stakeholder management/collaboration
  • Proven self-starter with strong initiative, enthusiasm for business, as well as being results-oriented.
  • Active & engaged in executional excellence 
  • Well-structured, focused & setting clear priorities
  • Solid analytical thinking
* Candidate MUST eligible to be based in Singapore.


Primary Location
Johnson & Johnson Sdn. Bhd. (8275)
Job Function
Product Management
Requisition ID