Johnson & Johnson Careers

Brand Manager ACUVUE - Maternity Cover 12 Month

Wokingham, United Kingdom
Marketing


Job Description

Requisition ID: 1805699634W

Brand Manager ACUVUE® - Maternity Cover 12 months

Wokingham

About us

Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. Our Family of Companies comprises: The world’s premier consumer health company. The world’s largest and most diverse medical devices company. The world’s third-largest biologics company. And the world’s sixth-largest pharmaceuticals company. We have more than 250 operating companies in 57 countries employing 120,200 people.


About Johnson & Johnson Vision:

Take the opportunity to become part of the success story at the world’s largest and most broadly based healthcare company Johnson & Johnson.


At Johnson & Johnson Vision, we are united in our aspiration to partner with eye care professionals and help more people around the world preserve and restore sight for life. Eyesight is undervalued and undertreated—and we believe that it is our responsibility to help change this. Our vision is to help people see better, connect better, live better. Our mission is to bring science and sense of sight to life through world-class innovation and customer experience. The portfolio at Johnson & Johnson Vision includes the best selling contact lens brand in the world, ACUVUE®, plus consumer eye health solutions, dry eye treatments, refractive (Lasik) and cataract products.



https://www.jnj.com/about-jnj/jnj-credo
 
Team Description

This role is within the UK/IRE marketing team for JJV, a small but lively team. You will be one of a number of marketers working on the ACUVUE® brand. You’ll be responsible for the top priority ACUVUE® sub brand, and report into a Group Brand Manager. All JJV UK/IRE marketers works across both professional and consumer marketing, to both drive eye care professional advocacy, and consumer demand, for the brand.

 
Key Stakeholders

The marketing team work closely with Professional Affairs, Key Accounts, and the Salesforce management team in the UK/IRE business. A strong customer (retailer) focus is an essential part of how we do business and you’ll also be part of a cross functional team specific to a leading UK customer in order to drive excellence in customer activation.

The role also involves working closely with the EMA marketing team on a UK lead market basis.

 
Purpose of the role

Brand manager for ACUVUE®, with day-to-day responsibility for a top priority sub brand, including both strategic and executional aspects

 
Responsibilities

Drive performance by owning and delivering the strategic plan (annual business plan)

  • Health of business - monitoring of (sales, share, wearers. Analysis, insights and implications)
  • Source of growth/volume - identifying/defining
  • Competitor focus - monitor activity & derive insight
  • Sales force execution strategy liaising with overall sales force execution strategy lead
 

Excellence in execution and delivery of compelling Acuvue experience

  • Consumer outreach campaigns – media, PR, influencers
  • Sales force execution - selling decks, printed and other assets, national sales meeting training/briefing sessions
  • Professional plan including print & digital media, conferences in liaison with conferences lead
  • Creative/content – leverage global with locally-led work where necessary
  • Product lifecycle management (discontinuations, migration, NPD planning)
  • Forecasting of supply
  • Pricing
Unlock category growth by winning with our key account customers

Drive contact lens category growth & maintain/grow Acuvue share within our key account customers by:

1.      leading marketing aspects of specific projects/initiatives

2.      building relationships with the relevant KA contacts (head office and store level)

3.      consumer outreach specific to key account



Qualifications

Functional Requirements

Seeking an established, very competent brand manager with the confidence and experience to take the reins in this high priority role quickly. Critical to be self sufficient, enthusiastic and focused on delivery

 
Leadership Behaviours

Connect – drive cross functional connections to ensure robust solutions to the needs of our consumers and professionals

Shape – ability to form strategies, plans and tactics that will help us win in the market

Deliver – focused on and motivated by delivering strong business results in terms of sales, share, wearer numbers

Lead – ability to fully own and drive this key ACUVUE® sub brand



Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.


Primary Location
United Kingdom-England-Wokingham-
Organization
Johnson & Johnson Medical Ltd. - fka -Ethicon Ltd. (7355)
Job Function
Marketing
Requisition ID
1805699634W