Johnson & Johnson Careers

Social Media Specialist, SOE

Madrid, Spain; Rome, Italy; Athens, Greece; Lisbon, Portugal
Marketing


Job Description

Requisition ID: 1805680444W

OBJETIVES:
  • Provide leadership to the Digital and Marketing teams as well as agencies on the selective implementation, tracking and optimization of engaging Social Media strategies and plans for the entire set of brands in our portfolio (Beauty/Baby/Oral care/OTC…).
  • Provide overall guidance and support on the Digital strategy and activation to the J&J set of Beauty brands, including leading brands like: Neutrogena®, Aveeno®, PizBuin®.
  • Countries in Scope: Spain / Italy / Greece / Portugal and others.

 

 

REPORTING:

  • Head of Media & Digital Marketing South of Europe Cluster.

 

 

ROLES & RESPONSIBILITIES:

  • Ensure excellence on the definition of Social Media campaigns at Brand level.
  • Help coordinate multi-country Social Media activation and deployment to step-change J&J SM strategies in 2019 and beyond.
  • Define and track Social Media KPIs – ensures ROI of Social Media and conducts analysis and recommendations to scale success across cluster.
  • Help the brand managers define and approve cluster communication calendar and posting assets, under well-established process and best in class guidelines.
  • Evaluate available SM content on other J&J countries / GFO for implementation
  • Ensure that Social Media is integrated with excellence into 360 marketing campaigns (where relevant).
  • Ensure social media processes are executed correctly and on schedule. Always connecting with Total Brand Experience (TBX) group in EMEA as well as other key stakeholders like PR-Influencers team, GFOs, Clusters / Global teams …
  • Champion Social Media internally, lead all Social Media training and Test & Learn projects across the SE Cluster.
  • Owns and drives relationship with key partner Facebook.
  • Provide overall (360) digital marketing support to the Key Beauty brands in the company (Neutrogena, Aveeno, Piz Buin, Ogx). Including Digital Strategy, Media planning supervision, Search, Creative guidance… etc. Working closely with Brand Managers, Agencies and other stakeholders in the company.
  • Additional responsibilities within the Digital Marketing team might include: paid influencers coordination, Ratings & Reviews, Budget control of all Social Media related.

 



Qualifications
REQUIREMENTS:
 
Education:
  • University graduate: diverse background welcome.
  • Must: Digital Marketing & Social Media specialization / MBA / Digital MBA (The Valley / ISDI / ESIC ..other).
 
Specific Skills:
 
Extremely familiar with:
  1. Social media strategy
  2. Paid media in facebook
  3. Community management
  4. Content creation
  • Highly passionate and with strong digital marketing disciplines knowledge (PPC, SEO, Web projects, Digital Media etc …).
  • Strong Analytical skills: Google, facebook and YT analytics.
  • Familiar with other SM analytical tools (SocialBakers…etc).
  • High team work capacity with proven success and a track record operating in diverse teams.
  • Must: high level of written and spoken English as it is our working language. Other language like Spanish, Italian, Portuguese or Greek is a plus.
  • Advanced computer skills: EXCEL, PowerPoint.
 
Experience:
  • Must have minimum of 2-3 years previous experience on Social Media management roles with a strong focus on beauty industry (CPG / Prestige preferably).
  • Could be at brand’s or Agency’s side.
 

OTHER COMPETENCIES:

  • Demonstrates strong passion and knowledge for Digital marketing.
  • High level of autonomy under an “always on” changing environment.
  • Strong communications skills, high level of assertiveness and capacity to influence others such as brand managers and media agencies.
  • Self-motivated. Willing to learn and challenge the status quo every day.
  • Seek self & team development.
  • Fast and self-learner.
  • Results and Performance Driven.
  • Creative thinking.
  • Self –awareness and Adaptability.
  • Proactive attitude.

 

 

 

 


Primary Location
Spain-Community of Madrid-Madrid-
Other Locations
Europe/Middle East/Africa-Italy-Lazio-Rome, Europe/Middle East/Africa-Greece-Attica-Athens, Europe/Middle East/Africa-Portugal-Lisbon-Lisbon
Organization
Johnson & Johnson, S.A. (8500)
Job Function
Marketing
Requisition ID
1805680444W