Johnson & Johnson Careers
Shanghai-VC-Trade Marketing Manager
Requisition ID: 1805678747W
This role will be responsible for setting up channel strategy and work with brand manager to build NPD launch plan, Messaging plan and customized KA plan to influence retailers/ ECPs/ In-store shopper to better engaged with ACUVUE brand and products.
Beside that he/she will manage routine projects as: 1. Trial and Cross-selling project operation; 2. Top store project operation; 3. By brand offtake/new wearer target setting; 4. Value creation project operation; 5. Beauty category related project operation (Beauty store, etc.); 6. Key projects’ data responsibilities;
§ Channel strategy
§ NPD launch go to market plan
§ Messaging plan
§ KA customized planning
§ Trial and cross selling project daily operation, tracking and payment.
§ Top store project operation and timely review.
§ By brand offtake and new wearer target setting.
§ Value creation daily operation, tracking and payment.
§ Beauty category related project operation, tracking.
§ Key projects data analysis and tracking.
§ Retail industry and sales background preferred
§ Good understanding in customer marketing or relevant experience is preferred;
§ Strong business planning skills of both on-line and off-line preferred;
§ Demonstrate ability to influence cross-functional partners to drive synergized planning
§ Good and clear communication skills
§ Bachelor’s degree;
§ At least 8 years related working experience
§ Good analytic skills
§ Good interpersonal communication skill, good collaboration & coordination skillFluent English in oral & written
Johnson & Johnson Vision Care (Shanghai) Limited (7053)