Johnson & Johnson Careers

【Consumer】Associate Brand Manager

Chiyoda, Japan

Job Description

Requisition ID: 1805676715W

Position Summary

- Play an important role as core team member via individually leading core project for the brand business delivery /equity establishment based on deep understanding of the brand's mid-long-term strategy in global and local context.




Role Duty & Responsibilities

Business Plan Deployment

- Part of Johnson & Johnson Baby and Beauty team

- Support BM on Local BP process

- Pro-actively identify the gaps vs BP and propose action plans

- Lead NPD/NPI projects implementation

   (Local Franchise Team in charge of Gensight/AW adjustment/Cocoon/GSS)

- Monitor NPD/NPI performance and propose the action plans if seeing the gap

- Work closely with Local cross-functional teams to ensure financial commitments are being delivered.


Communication Planning 

- Lead Local Contents & Connection planning

- Lead whole IMC process, from briefing, execution development to TTR, working w/ cross functional team (Local mkg takes care of contents creation)

BME Management

- Lead efficient investment plan to achieve the business goals.

- Monitor budget to ensure no over/under spend



- 3-4 years Brand marketing experience

- Experience of working with cross functional team/Regional team


Leadership behavior, Knowledge, Skill

Related Skill/Knowledge


PC skill (excel/power point/word)

Data analysis (retail/consumer panel)

Project management

Budget management

Agency management

English (business level)



Team collaboration

Consumer centric

Logical thinking


LI/ Leadership Behavior


Be true to consumer to drive brand/business growth

Initiate the consumer insight discovery and take actions to explore brand future via consumer centric thinking



Lead all the executions for the brand growth (NPD, IMC, deployment plans) by envisioning/engaging JPLT, Regional teams and cross functional teams



Take ownership for self/others and team's growth

Deliver the result by including diverse value



Take ownership to the brand business result by driving all the stakeholders



- Business performance tracking: P&L management/market data analysis/business driver analysis

- Consumer research: segmentation/concept/communication/product evaluation/post launch tracking

Primary Location
Johnson & Johnson K.K. (8235)
Job Function
Requisition ID