Johnson & Johnson Careers

Digital Marketing Manager - EMEA Baby GFO

Maidenhead, United Kingdom

Job Description

Requisition ID: 1805676374W


Johnson & Johnson is the world's most comprehensive and broadly-based healthcare company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world competes in the consumer, pharmaceutical and medical devices and diagnostics markets and has the skills and resources to tackle the world's most pressing health issues.


About Consumer:

Take the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®. We have achieved consistent growth and our breakthrough plans make this a great place to further your career



Reporting to the Marketing Director Baby EMEA, the Digital Marketing Manager, Babycare EMEA will be responsible for strengthening the baby need state’s ecosystem of content excellence & connections in a digital world.


This role is accountable for:

  • Leading the regional brand Communications & Connections planning process
  • Partnering with Global Strategic Insights & Analytics (GSIA), lead markets to deliver strongest possible annual framework; Driving all associated sub-processes including regional RMO-governed creative statements of work
  • Working closely with key markets TBX (Total Brand Experience) & marketing teams to drive an Integrated Marketing Communications plan that delivers on key ABCD (Acronym for below) principles:

Always On:

  • Step change personalization coms approach on babycare: develop content strategies that allow for personal interactions with parents everyday
  • Ensure excellence in organic and paid search
  • Craft & scale social & influencer marketing for relevant audience segments

Brand Experience:

  • Develop robust brand content strategies & maps where brand purpose is brought to life and core equity messages cut through, within media sufficiency guidelines. Co-create & co-develop content maps with markets.
  • Baby power partnerships: Work with TBX, RFO (Regional Franchise Office) team & Cluster leads to ensure strongest in-scope deliverables from our Agency partners, Google, Facebook, Amazon media for babycare brands
  • Content development excellence: ensure best practice briefing, costing & production principles are deployed for any new baby to include partnering with Google and Facebook during execution

Connected Commerce:

  • Work with eCom regional leader and cluster eCom partners to drive strong eCommerce growth for babycare: from SCANR excellence, to new partnerships, to product delivery
  • Act as an eCom ambassador for the GFO (Global Franchise Office) babycare team, ensuring eCom is always centric in brand thinking

Data Centric:

  • Work with TBX & external partners at regional and cluster level to develop a data strategy for babycare & implement it in top 5 markets
  • Develop data strategy & a data driven audience segmentation framework
  • Work with GSIA, TBX, Agency Partners and Google to establish robust Baby data acquisition priorities & plans across 1st, 2nd, 3rd party data sources. Work with clusters on scaling & roll-out
  • Ensure compliance in a GDPR world

Content performance, optimization & creative stretch

  • Develop understanding of relative performance of assets; partner with RMO to populate & demonstrate new DAM; curate & act as ambassador for the best performers

Set KPIs, track and drive ROI

  • Deep understanding of growth impact & efficiency of all touch points to include Search, Influencer, Precision, Ecom etc – and recommending resource allocation amends for strongest performance


Key qualifications and requirements:

  • Bachelor’s Degree required; Strong mathematical, analytical & process management abilities
  • Experienced in Communications & media, either on an agency or client side
  • Detailed bottom-up delivery-focus mind-set with strong project management skills
  • Subject matter expertise in digital & social marketing, media KPIs & ad tech
  • Experience / Previous exposure to e-commerce is desired
  • Track record of consumer-centric thinking
  • Strong ability to interact effectively with senior business partners
  • Demonstrated ability to influence cross-functional partners and upper management to impact decision-making
  • Excellent and clear communication skills
  • Ability to think analytically to understand complex or ambiguous problems or issues and articulate solutions and conclusions clearly and concisely
  • Able to anticipate and actively own the needs of cross-functional constituents in a complex, dynamic environment)
  • Insatiable intellectual curiosity

Leadership imperatives:

  • Lead: Build an environment where leadership and talent development is top priority
  • Connect: Develop deep insights into the needs of our patients, customers, markets and communities.
  • Shape: Drive innovation; anticipate and craft industry and market changes to advance consumer health care globally
  • Deliver: Deliver results by inspiring and mobilizing people and teams

What type of mark will you make?

Your rare talents and perspectives can make a vital contribution to creative products that improve the lives of people everywhere. At Johnson & Johnson, our company's ethical character is defined by our people. We strive to attract people with strong, positive values and we develop, reinforce and reward those values. With good career development opportunities, we are the world's sixth largest consumer company and can demonstrate an excellent range of benefits. If our ethos is aligned to your values, then this could be the best career move you'll make.


Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.

Primary Location
United Kingdom-England-Maidenhead
J&J Consumer Services EMAE., Ltd (8675)
Job Function
Requisition ID