Johnson & Johnson キャリア

【Consumer】TBX Manager / Sr Manager

千代田区, 日本
Advertising


仕事内容

Requisition ID: 1805670402W

Position Summary

n  Total Brand Experience is communication/activation in all the touch points, such as direct consumer communications (e.g. conventional media/digital marketing/events) and thru credible influencer communications (e.g. professional route/PR)

n  Responsible for developing and implementing Total Brand Experience strategy to drive the Franchise

n  Responsible for monitoring KPI

n  Works closely with Local cross functional teams and leads strongly to realize the business objectives.

 

Role Duty & Responsibilities

Total Band Experience Planning

n  Lead or supervise connection planning e.g. media plan, professional marketing (consumer communication contents developed by Franchise Team)

n  Support PR team for PR plan development

n  Set KPI of media efficacy and keep tracking

n  Work closely with Local cross-functional teams

n  Work closely with APAC Region/NEA Cluster Digital analytics

Grow the People 

n  Create the strong team. Manages talent through effective recruitment, development, coaching and advancement planning

n  Develop clear objectives for direct reports consistent with business objectives and Leadership imperatives. Train and develop direct report, regularly communicate performance and make training an everyday priority.

Budget Management

n  Prioritizes and ensures resources are focused to deliver portfolio objectives.

n  Accountable to deliver portfolio P&L in line with business objectives

n  Media agency management

 

Leadership behavior, Knowledge, Skill

LI/ Leadership Behavior

CONNECT

Identify consumer insight and unmet needs by stretching the connection and adapt the learning to Communication vision

 

SHAPE

Become a catalyst to change the game by bringing communication innovation via consumer needs creation. Willing to change the risk to achieve the change

 

LEAD

Create the strong team which enable to achieve the goals through sharing the objective, priority setting and resource planning. Get approval from key stakeholders such as JPLT and Region/NEA Cluster. Pro-actively works with APAC Region/NEA Cluster on global/regional initiatives

Behave as a role model by achieving the goal by engaging and motivating the team in right manner

 

DELIVER

Business owner mindset. Orchestrate the team to achieve the business goals by foreseeing the risks ahead and pro-actively works on the contingency plan

Excite J&J and Region by delivering Total Brand Experience best practice



資格

 

RELATED EXPERIENCE

n  Ideally 7+ years communication/activation experience

n  and (or) 7+ years Media planning/buying experience

n  Has track record of communication planning/execution initiatives

n  Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/NEA Cluster

 

 

Expertise/Skill

n  Business performance tracking: P&L management/market data analysis/business driver analysis

n  Data analysis (media/digital analytics/social listening tools)

n  Media expertise in both KPI tracking and planning

n  Digital marketing expertise

n  Related Skill/Knowledge          

n  Skills

n  PC skill (excel/power point/word)

n  Data analysis (retail/consumer panel)

n  Project management

n  Budget management

n  Agency management

n  Brand strategy (Spotlight) knowledge

n  Consumer research knowledge

n  Professional Marketing knowledge

n  Trade Marketing knowledge

n  PR knowledge

n  E-commerce knowledge

n  English (business level)

 

Competency

n  Team engagement

n  Consumer centric

n  Foresee the future

n  Breakthrough thinking

n  Logical thinking

n  Develop the people

n  Influence on others



プライマリ場所
日本-東京都-千代田区
組織
Johnson & Johnson K.K. (8235)
ジョブ
Advertising
Requisition ID
1805670402W