Johnson & Johnson Careers
[Consumer] Marketing Manager, Consumer Health
Requisition ID: 1805667963W
[Key Roles & Responsibilities]
- Drive & own brand plans with objective to grow brand equity, usage, consumptions and loyalty to meet business objectives.
- Lead business analysis and development of annual marketing plan for the assigned product/portfolio platform to grow category and shares, countering competitor activities.
- Develop, plan & execute integrated marketing initiatives based on strong understanding of consumer and shopper insights and business opportunities.
- Develop consumer communication or adaptation campaigns, including TVC, print, online, PR, POSM.
- Lead the planning and execution of integrated product launches and new initiatives, including launch meetings, sales planning sessions and communication tools for sales team.
- Through analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives.
- Manage and own A&P budget, forecasting and optimize spends for effective utilization of the investments.
- Manage 3rd party agency relationships.
- Quality Related:
- Ensure all marketing communication materials are approved by appropriate functions as per company copy review procedure
- Support media related complaints and/or crisis
- Ensure the execution of copy review process
- Report significant quality event and product complaints according to related company policy and procedure
- University educated in business or related disciplines
- At least 10 years of brand and product management experience with proven track record
- Prior experience with FCMG, beauty and/or multi-channel are added advantage
- Insights driven with strong understanding of consumers’ and customers’ needs
- Good Big Picture Orientation with attention to details
- Analytical, team player, self-confident
- Innovative and results oriented
- Strong communication and interpersonal skills
- Strong leadership and business acumen
Johnson & Johnson Taiwan, Ltd. (8580)