Johnson & Johnson Carreiras

Brand Activation Manager

Lisboa, Lisboa
Trade Relations

Descrição da Vaga

Requisition ID: 1805660774W

Brand Activation Manager


Summary description:

You will contribute to the growth of the business through a profound knowledge of our consumer/Shopper/patient and market dynamics, supporting the implementation of creative programs and go to market initiates that generate consumer & Shopper involvement and continues to build our love brands and lead to categories development.

Brands in scope: Piz Buin and Aveeno.


Major responsibilities:

Customer and Consumer understanding – Getting insights (external & internal) according to existing tools and methodologies, and transform it into actions that generate growth for our brands with our customers

Business Plan Implementation – Portfolio Management, Brand activation Plans from design to implementation: including category development, POS activation and Customer engagement

Liaise with cross department teams that exist in the following processes:

-        Direct to Consumer Activities

-        New Product Launch

-        Point Of Sales Activities

-        Forecast

-        Other processes and activities that require multi-function task-forces

-        Special focus on working with: Sales, cluster Marketing and Regulatory


Pricing strategy and Monitoring

Brand reviews and Sales meetings – Responsible for analyzing and presenting the results and activities, priorities using the available tools.

Finance responsibilities –budget control, cost efficiency analysis, invoicing control

Health & Safety – Guarantee the full compliance with all health and safety internal guidelines, policies and procedures

CREDO, Conduct & Compliance – Follow all Conduct and Compliance rules as per Company guidelines and policies as well as local regulations. Always Be a Credo Role champion in everything it is done.





  • College Graduate – Business Management, Economics or pharmaceutical with management degree.
  • Experience in marketing and shopper marketing roles – 4 to 6 years of experience in similar roles
  • Experience in pharmacy or Mass Market roles
  • Proficiency in English – Verbal and Written Communication


  • Marketing College Master
  • Digital experience in previous roles
  • Knowledge of Multinational Company environment
  • Basic Spanish


  • Analytical Skills
  • Financial Knowledge
  • Social communication skills
  • Results Oriented
  • Critical thinking
  • Creative and Problem solving oriented
  • Sense of urgency.
  • Collaboration driven
  • Global mobility and mindset for an international career

Local Principal
Johnson & Johnson Limitada (8405)
Trade Relations
Requisition ID