Johnson & Johnson Careers

Digital Marketing Manager

Budapest, Budapest
Product Management

Job Description

Requisition ID: 1805657027W

At Janssen, we are dedicated to addressing and solving some of the most important unmet medical needs of our time in oncology, immunology, neuroscience, infectious diseases and vaccines, and cardiovascular and metabolic diseases.  Driven by our commitment to patients, we bring innovative products, services and solutions to people throughout the world. Janssen is a pharmaceutical company of Johnson & Johnson.  Please visit for more information.



Location: Budapest

Full-time permanent contract


Role Overview:

Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels in close co-operation with cross functional and cross departmental professionals.


Key responsibilities:

  • Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence with close co-operation with the HUB and intercompany organization.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  •  Identifying trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborating with internal teams to create landing pages and optimize user experience
  • Instrument conversion points and optimize user funnels
  • Collaborating with agencies and other vendor partners
  • Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Supporting Sales Representatives, integrates their feedback in further activities
  • Keeping close connection with key customers on the field, builds network relationship and partnership for market development and enhanced competitive market share
  • Participating in preparation sales and cycle meetings
  • Providing sales training for managed products and updates if needed in close co-operation with Medical Education Manager
  • Coordinating promotional activities with sales management and other functions, closely cooperates with HEMAR, MAF and MedEd professionals
  • Participating in national and local congresses
  • Actively participating on national Janssen marketing workshops and other experience sharing meetings



  • BS/MS degree in marketing or a related field
  • Fluent in Hungarian and English
  • Proven working experience in digital marketing, digital pharma marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Experience in RX environment
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, data-driven thinking
  • Achievement and result-oriented thinking; strong customer focus and service oriented personality; ability to achieve goals in matrix organization; proactive attitude; sense of urgency; open for innovations; open for changes; systematic and structured approach; strong analytical and numerical skills; convincing communication skills; excellent presentation and business writing skills; ability to understand and interpret the market, customer and internal environment


We Offer:

  • A challenging and a very interesting job in one of the largest global pharmaceutical companies
  • An opportunity to make an impact with your actions
  • An opportunity to help others develop further and improve in their daily tasks
  • Possibilities for own further development and growth
  • Many opportunities to participate on different projects and drive Janssen’s growth
  • Motivating remuneration and many employee benefits


If you are interested in this role and you fulfill the requirements set above, do not hesitate to send us your CV and cover letter in English via, or via

Primary Location
Janssen-Cilag Kft. (8396)
Job Function
Product Management
Requisition ID