Johnson & Johnson Careers
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[Consumer] - Trade Marketing Manager
Requisition ID: 1805652299W
Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.
• Create and develop a long term plan and strategy for category development.
• Lead category management projects to optimize ranges and related merchandising in trade
• Manage total Category KPIs aligning with multi-function (MKT/ Fin/ SC/ Channel) internally
• Working alongside customer to translate consumer insights into strategies which drive respective category performance.
• Lead category fundamentals – Product Ranging, Pricing, Merchanting and Promotions activities across channels.
• Develop BTL strategy aligning with Brand strategy and ATL Plan
• Track and optimize promotion efficiency and effectiveness in trade
• Validate channel FC input for each accounts’ category vs marketing assumptions
• Manage and optimize full-year promotion pack volume collaborating with account manager and SC
• Foster trust relationships with vendors to achieve better pricing and ensure the quality of services.
• at least 4-6 Years' Solid experience in Trade Marketing with knowledge in category management, marketing and sales principles
• The ability to analyse and accurate conclusions to support category decisions based on key data is essential.
• Required leadership for cross channel/function communication with setting clear operation standard
• An analytical mind with a strategic ability
• Strong people management skills and the ability to manage and persuade at all levels of the company is essential.
• BSc/BA in business administration, marketing or related field
China-Hong Kong S.A.R.-Mongkok
Johnson & Johnson (Hong Kong) Ltd. (8060)