Johnson & Johnson Careers

Shopper Marketing Manager EMEA, Execution capability

Maidenhead, England
Selling Consumer

Job Description

Requisition ID: 1805651139W

About J&J
Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. Our Family of Companies comprises: The world’s premier consumer health company. The world’s largest and most diverse medical devices company. The world’s third-largest biologics company. And the world’s sixth-largest pharmaceuticals company. We have more than 250 operating companies in 57 countries employing 120,200 people.
Johnson & Johnson, Consumer:
Take the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®. We have achieved consistent growth and our breakthrough plans make this a great place to further your career
In context of Johnson & Johnson Consumer Companies providing Health & Wellness Solutions for people to live healthy vibrant lives, the vision for the shopper community is to become the most wanted, most trusted and highly effective shopper team that ensures our brands are relevant and bought by shoppers.
The Purpose of the EMEA Shopper Marketing team is to lead that agenda - We are building a leading shopper ENGINE for the region that can fuel our destination to become a World Class Sales Organization, enabling excellent execution of our portfolio of brand and Marketing plans. In simple terms, our role is to enable the markets to convert more shoppers to purchase by ensuring our plans are relevant, attractive and available.
The Shopper Marketing Manager sits within the Regional Sales Organisation and reporting to the Shopper Marketing Function. The role reports into the Director of Shopper Strategy and Baby, and will focus responsibility largely on developing and rolling out strategic enabling tools for the region that allow first class execution in market supporting business shopper strategy. They are part of wider regional shopper team whose responsibility it is to lead capability around the 5-step shopper marketing process for the region. Their overall responsibility is to:
  • Lead the roll out and evolution of “Synergy” in conjunction with supply chain and lead cluster shopper teams– an automated end to end workflow system tool for all trade and consumer promotions across the region – designed to bring more effective methods of managing excellence in this space
  • Drive more effective systems of managing print and production of point of sale material -  Work closely with procurement and integrator agency to drive roll out of this model in the region.  
  • Drive the agenda for scaling and harmonising shopper execution materials via a system of shopper menu’s in the clusters  
  • Support the role out and embedding of category management practise across the clusters 
The Shopper Marketing Manager’s role involves:
  • Working in close partnership with the regional shopper team and cluster shopper leaders on priority projects to ensure scaled best practise in execution is achieved for the region on business priorities.
  • Working and leading cross functional and matrix teams to deliver end to end business solutions that will improve execution capability in line with shopper strategy. Be the commanding voice of shopper to ensure all cross functional teams line up to deliver for end to end solutions.
  • Passionately advocating the compliance to our 5-step shopper marketing process, and established ways of working, from insight to strategy to action
  • Leading, co-ordinating and aligning scopes of work, deliverables, briefs, tool or system development and tool execution assessment. Rigorously pushing for constant improvement focus.
  • Ensure the tool plans are executable and executed in market.  Deploy tools in the appropriate manner to the Clusters to ensure they inspire and unlock great execution.
  • Work with shopper agencies or suppliers, and cluster lead markets to develop tool deliverables.
  • Collaborate with local shopper experts and customer teams to ensure the customer and shopper is always at the heart of our plans and ensure we are always delivering to the needs of the front line/ (market & customer/shopper)  

Experience Required:
  • Experience in category strategy development, and building of retailer stories and growth strategies based on insight
  • Experience in in-store communications and shopper/retail marketing
  • Successful project management skills
  • Strong stakeholder management including cross functional teams: customer teams, brand teams, insights teams, retailer contacts and external agencies
  • Customer experience and category development preferred.
  • Experience working with cross functional teams
  • Commerciality, Innovation, Creativity, Project Management and a passion and flair for retail and shopper execution
Influence & Impact:
  • Strong and structured communicator, high levels of organisation skills.
  • Positively champions Shopper Marketing across the business and leads the shopper marketing agenda to influence positive outcomes and results.
  • Eagerly accepts stretch goals – winning attitude, improvement focus.
  • Ability to develop strong relationships across multiple stakeholders
  • Ability to project manage multiple projects often to tight timescales and prioritise and mobilise a team behind these based on business importance
  • Ability to challenge status quo and problem resolve independently, but knows when to escalate to course correct and manage expectations.
Insights & Action:
  • Executes with excellence
  • Deep understanding of shopper needs / data
  • Abreast of latest Shopper and retail trends – to set the standard for retail.
  • Demonstrates a clear bias for action on priorities. Improvement focus.
  • Moves with speed to deliver results ahead of retailer and stakeholder expectations
  • Team workload management and prioritisation
  • Ability to make timely and effective decisions
Business Effectiveness:
  • Pro-actively adapts strategy and team priorities based on assessment of current and future business conditions
  • Commercial and Financial acumen, excellent understanding of ROI, using all to inform decision making
  • Regulatory and compliance focused
  • Recognised as an expert resource for their channel / customer / project and adapts to audience
Customer Genius:
  • Thorough knowledge of retail environment and leading-edge knowledge of how to win along the path to purchase (pre-store, in-store and post store)
  • Ability to develop strong external partnerships

Primary Location
United Kingdom-England-Maidenhead
J&J Consumer Services EMAE., Ltd (8675)
Job Function
Selling Consumer
Requisition ID