Johnson & Johnson Careers

GSIA Manager - Shopper Insights

Maidenhead, United Kingdom
Market Research

Job Description

Requisition ID: 1805640840W


The Northern Europe GSIA team are part of a Global community of insights experts dedicated to driving deep human insights through the business through providing actionable consumer, shopper, channel and data analytics insights to help grow J&J.

The newly formed team is responsible for working across the JnJ business to bring expertise on our consumers, shoppers, channels and providing both timely and actionable insights which engages both our external customers and internal stakeholders.


The GSIA (Global Strategic Insight and Analytics) Manager will be the internal consultant and their agreed area of responsibility – categories, channels and brands.

support the Senior GSIA Manager, (Health Baby Beauty (HBB) & Mass) for By advising and implementing best practice research solutions they will deliver business results, aid decision making and generate high quality actionable insights to unlock opportunities internally and with key retailers.


The GSIA Manager will have 3 key areas of responsibility:

  1. Category / brand research & insights. Lead all aspects of research and insights across the allocated GFO’s spanning areas such as: consumer & shopper to drive category & brand expertise. Managing the allocated proportion of budget from the total GSIA spend.(60%)
  2. Nominated point contact for customer interactions on the specified channel (, working with the customer and category teams to provide the research & insight support as required. Support the GSIA Manager on Mass channel when required. (10%)
  3. Support the Senior GSIA Manager on holistic initiatives (multi channel / multi category) to drive retailer engagement at multi e.g. Multi channel, Perfect Store, HBB strategy, managing the budget allocated to this area as part of the total GSIA total spend. (30%)
Role Scope
  • Qual & quant research plus continuous data
  • Internally facing role but management of external agencies
  • Key stakeholders: Category Development, Customer Development, Marketing Directors, GSIA (EMEA cluster, Franchise and Global), Regional Shopper, Retailers,

Part II - Key Deliverables:

Actionable Insight
  • Determine the agenda for your area of responsibility (Baby, Oral care, Fem Care, Holistic HBB, mass channel and .com.) Identify the key business questions that need to be answered with marketing, category, sales and shopper marketing, assess our ability to respond to them and take action accordingly

Tailors the right research solutions to business issues/questions/opportunities and prioritises research according to business need, commercial priorities, opportunity and available budget

  • Negotiates, commissions and project manages all research within area of responsibility ensuring quality briefs are produced in a timely manner and meet a business objective
  • Partner with Category Development colleagues to leverage all insight and weave into business plans and retailer presentations to create competitive advantage for J&J.
  • Provide quantitative and qualitative research (consumer and Healthcare professional) for area of responsibility to  support strategy, strategic plans, Integrated Marketing Communications, Brand Equity, brand positioning and architecture, business model, Innovation and NPD, packaging, copy strategy & support for regional initiatives. 
  • Provide all input required in supporting the development of new category strategies working alongside the Senior Category Strategy Managers
  • Utilise a wide range of information and data sources to keep abreast of the latest trends effecting consumers, shoppers and retailers and determine J&Js response to these.
  • Liaise with the regional shopper team and regional GSIA as appropriate to ensure a reciprocated communication flow of all relevant research findings
  • Understands how shopper behaviour will change in the future, how retailers will respond to this and proposes strategies to ‘future proof’ J&J
  • Emerging retail channel expertise for Cat D
  • Detailed knowledge of how our retailers have responded to changes in shopper behaviour over the past 12 months at a macro level and for the categories J&J Operate in e.g. proliferation of formats to meet changing frequency of shop
Business Planning
  • Partner with Marketing colleagues on Business Planning across areas of responsibility (Oral care / Fem Care)
  • Play an active role in the Customer Development pre-planning session by providing context on the future changes in shopper behaviour we should expect and how we will need to respond

Part III – Job Requirements
Experience Required:
  • Strong Insights background required & highly conversant with a range of quantitative and qualitative ad hoc techniques for Shopper & Consumer research and Continuous data sources such as IRI, Nielsen and Kantar , FMCG client side preferred
  • Budget Management of allocated GSIA spend on areas of responsibility
    • Influence & Impact
      • Takes personal responsibility for delivering results
      • Collaboration with multiple stakeholders
    • Insights and Action
      • Deep understanding of consumer & shopper needs
      • Understanding of data sources available and potential research partners
    • Agility
      • Demonstrates a clear bias for action on priorities
      • Management of workload & prioritisation with manager
    • Business Effectiveness
      • Commercial and Financial acumen
      • Regulatory and compliance focused
    • Customer Genius
      • Thorough knowledge of retail environment
      • Ability to develop strong external partnerships
    • People Development
Leadership Imperatives:
    • Deliver, Connect, Shape

Primary Location
United Kingdom-England-Maidenhead
Johnson & Johnson Limited (8700)
Job Function
Market Research
Requisition ID