The Northern Europe
GSIA team are part of a Global community of insights experts dedicated to
driving deep human insights through the business through providing actionable
consumer, shopper, channel and data analytics insights to help grow J&J.
The newly formed team
is responsible for working across the JnJ business to bring expertise on our
consumers, shoppers, channels and providing both timely and actionable
insights which engages both our external customers and internal stakeholders.
The GSIA (Global Strategic
Insight and Analytics) Manager will be the internal consultant and their agreed
area of responsibility – categories, channels and brands.
support the Senior
GSIA Manager, (Health Baby Beauty (HBB) & Mass) for By advising and
implementing best practice research solutions they will deliver business
results, aid decision making and generate high quality actionable insights to
unlock opportunities internally and with key retailers.
The GSIA Manager will
have 3 key areas of responsibility:
- Category / brand research & insights. Lead all
aspects of research and insights across the allocated GFO’s spanning areas
such as: consumer & shopper to drive category & brand expertise.
Managing the allocated proportion of budget from the total GSIA spend.(60%)
- Nominated point contact for customer interactions on the
specified channel (dot.com), working with the customer and category teams to
provide the research & insight support as required. Support the GSIA
Manager on Mass channel when required. (10%)
- Support the Senior GSIA Manager on holistic initiatives
(multi channel / multi category) to drive retailer engagement at multi e.g.
Multi channel, Perfect Store, HBB strategy, managing the budget allocated to
this area as part of the total GSIA total spend. (30%)
- Qual & quant research plus continuous data
- Internally facing role
but management of external agencies
- Key stakeholders: Category
Development, Customer Development, Marketing Directors, GSIA (EMEA cluster,
Franchise and Global), Regional Shopper, Retailers,
- Determine the agenda for your area of responsibility
(Baby, Oral care, Fem Care, Holistic HBB, mass channel and .com.) Identify the key business questions
that need to be answered with marketing, category, sales and shopper
marketing, assess our ability to respond to them and take action accordingly
Tailors the right research solutions to business issues/questions/opportunities
and prioritises research according to business need, commercial priorities,
opportunity and available budget
- Negotiates, commissions
and project manages all research within area of responsibility ensuring quality briefs are produced
in a timely manner and meet a business objective
- Partner with Category
Development colleagues to leverage all insight and weave into business plans
and retailer presentations to create competitive advantage for J&J.
- Provide quantitative and qualitative research (consumer
and Healthcare professional) for area of responsibility to support strategy, strategic plans,
Integrated Marketing Communications, Brand Equity, brand positioning and
architecture, business model, Innovation and NPD, packaging, copy strategy
& support for regional initiatives.
- Provide all input required in supporting the development
of new category strategies working alongside the Senior Category Strategy Managers
- Utilise a wide range of
information and data sources to keep abreast of the latest trends effecting consumers, shoppers
and retailers and determine J&Js response to these.
- Liaise with the regional shopper team and regional GSIA
as appropriate to ensure a reciprocated communication flow of all relevant
- Understands how shopper behaviour will change in the future,
how retailers will respond to this and proposes strategies to ‘future proof’
- Emerging retail channel expertise for Cat D
- Detailed knowledge of how our retailers have responded to
changes in shopper behaviour over the past 12 months at a macro level and for
the categories J&J Operate in e.g. proliferation of formats to meet
changing frequency of shop
- Partner with Marketing colleagues on Business Planning
across areas of responsibility (Oral care / Fem Care)
- Play an active role in the Customer Development
pre-planning session by providing context on the future changes in shopper
behaviour we should expect and how we will need to respond