Johnson & Johnson Careers

Shopper Marketing Manager

Maidenhead, United Kingdom
National Accounts

Job Description

Requisition ID: 1805633003W

About the company

Take the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies.  At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®.  We have achieved consistent growth and our breakthrough plans for the future make this a great place to further your career.


General Details

Job Title

Shopper Marketing Manager

Reporting to     

Head of Shopper Marketing NE

Direct Reports  
Indirect Reports
Global Band         
Full/Part Time

Full Time

Part I – Position Description Summary


The Shopper Marketing team is tasked with driving J&J’s business through effective engagement and conversion of shoppers at the point of purchase (POP).  This is through the flawless amplification and execution of Brand Marketing plans as well as development of retailer / channel specific co-marketing initiatives.


The Shopper Marketers sit within the CD channel teams they are responsible for as well as being part of a wider team consisting of Shopper Activation and Shopper Project Managers. Their overall responsibility is to:

  • Jointly build UK customer / channel specific Shopper Marketing plans to deliver category / brand solutions and deliver against the UK National Activity Plan.
  • Develop and translate customer and shopper insights into differentiated co-marketing opportunities with specific UK customers / channels.
The Shopper Marketing Manager’s role includes:
  • The in-store activation of G/S/B initiatives in their defined channel / customers. They will lead the work to build and deliver Shopper Marketing Plans for J&J within their customers and ensure consistency of message and brand imagery. 
  • Leading retailer brand planning days across GFOs for their channel / customers.
  • Driving strategic thinking for retail specific “amplification”.
  • Delivering co-marketing / differentiated opportunities as identified.
Role Scope
  • All UK categories and designated channel / customers.
  • NPI launches, differentiated retailer initiatives, event plans and monthly activity linked with retailer promotional plans
  • Internally and externally facing role  
  • Key stakeholders: Externally – Retailers, Retailer agencies, Artwork agencies and internally – Shopper Project Managers, Shopper Activation Managers, BUHs and CDMs, CS&P
  • Execution in current year

Part II - Key Deliverables:

Shopper Marketing Leadership & Delivery:
  • Development and translation of customer and shopper insights into Shopper Marketing opportunities with specific customers/channels
  • Develop strong relationships with the customer(s) at a marketing and activation level as to drive commitment and ensure exceptional support for J&J innovation and initiatives and where identified co-marketing opportunities
  • Take National Activity Plan and determine G/S/B segmentation of activities and work with designated Channel / Customer Teams to ensure delivery and excellence of in-store activation. 
  • Develop the in-store / on-line look of success at the POP for their channel and recommend actionable shopper marketing solutions.
  • Drive external orientation and lead competitor insight by brand across designated channels and customers. 
  • Deliver Shopper Marketing evaluations for all Gold and Silver activities, using results to determine best ROI activities and drive year on year improvements.
  • Control and optimise shopper marketing budget allocated.

External Agency Engagement:

  • Provide quality and timely briefs for external agencies and engage fully and swiftly to ensure a superior output and strong working relationships and on budget executions.
Team Leadership:
  • Show strategic leadership across the business, stepping forward as a strong voice for both Channel & more broadly Shopper.
  • Drive high quality relationships with account teams and BUHs, ensuring they understand what is important to the shopper at the POP and what J&J need to deliver effectively along the path to purchase.

Integrated Business Planning:

  • Lead shopper marketing input into all parts of the IBP process providing clear guidance on how to win at the POP and incorporating understanding on shoppers, category, customer, competition, channel and external environment to help shape go to market plans for their channel / customer


Part III – Job Requirements

Experience Required:
  • Experience in in-store communications and trade/retail marketing.
  • Strong stakeholder management including retailer contacts and external agencies.
  • Experience working with grocery retailers required.
  • Experience working with Medical Affairs (PAGB), and Regulatory teams preferred
  • Commerciality, Innovation, Creativity, Project Management and a passion and flair for retail execution.
Influence & Impact:
  • Positively champions Shopper Marketing across the business and leads the shopper marketing agenda.
  • Eagerly accepts stretch goals – winning attitude.
  • Ability to develop strong relationships across multiple stakeholders.
  • Ability to project manage multiple projects often to tight timescales and prioritise and mobilise a team behind these based on business importance.
Insights & Action:
  • Executes with excellence.
  • Deep understanding of shopper needs / data.
  • Abreast of latest UK best practice in POS and in-store execution.  Sets the standard for retail.
  • Demonstrates a clear bias for action on priorities.
  • Moves with speed to deliver results ahead of retailer expectations.
  • Team workload management and prioritisation.
  • Ability to make timely and effective decisions.
Business Effectiveness:
  • Pro-actively adapts strategy and team priorities based on assessment of current and future business conditions.
  • Commercial and Financial acumen, excellent understanding of ROI, using all to inform decision making.
  • Regulatory and compliance focused.
  • Recognised as an expert resource for their channel / customer / GFO and adapts actions accordingly.
Customer Genius:
  • Thorough knowledge of retail environment and leading-edge knowledge of how to win along the path to purchase (pre-store, in-store and post store).
  • Ability to develop strong external partnerships.
  • Helps anticipate and shape customer / channel needs, through in-depth business knowledge.
Leadership Imperatives:
    • Lead, Shape, Connect, Deliver

Primary Location
United Kingdom-England-Maidenhead
Johnson & Johnson Limited (8700)
Job Function
National Accounts
Requisition ID