Johnson & Johnson Careers

Adtech & Media Data Manager

Maidenhead, United Kingdom

Job Description

Requisition ID: 1805632524W

DMP Audience & Data Specialist; NE Digital, Media and Scale team. Location: Maidenhead

About the company

Take the opportunity to become part of the success story behind one of the world’s fastest growing consumer companies.  At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®.  We have achieved consistent growth and our breakthrough plans for the future make this a great place to further your career.

About the Role:
Audience Development
  • Develop audience segments using a blend of 1/2/3 party data
  • Define specific objectives for data segments and audiences based on media analytics goals
  • Activate test and learn data segments and audiences to determine highest performing
  • Work with buying teams and agency partners to help determine the most effective data sources and segments
  • Maintain continuous ‘on-target’ % improvement across verified audiences within DMP
Audience Segmentation
  • Maintain the evolution of brand segmentation taxonomies, making ongoing recommendations ensuring key stakeholders are aligned
  • Identify audience segmentation opportunities based on audience overlaps and media exposures
  • Create audience frequency caps and suppression segments to maintain optimum reach across media campaigns
  • Building robust lookalike models from seed audiences using key attributes contributing to lift and scale
Audience Syndication
  • Ensure timely end-to-end syndication of data segments and audiences are syndicated with expected match rates
  • Manage key partners (cross-agency teams) to ensure the data flow into the DMP is operating correctly
  • Work with cross-agency teams and data partners to enable syndication pathways
Analytics & Insights
  • Evaluate the performance of audiences against media analytics goals and objectives, feeding results back into the media planning process
  • Translate audience data and model results into strategic and tactical insights, making recommendations into new segments, frequency
  • Deliver key insights across data segments and audiences, feeding these insights back to the brand and other key stakeholders
  • Make recommendations on audiences optimisations and ensure that these are executed upon and fed into the media planning process
  • Analyse audience compositions, determining key attributes that could contribute to lookalike modelling


Team management and working relationships:

  • Work closely with Regional and Global teams across the Precision Marketing agenda - in a Lead Market capacity
  • Work closely with the broader Digital, Media and Scale team and Brand teams



About the Candidate:

·         A Bachelor's degree is required; an MBA or Master’s degree is a plus.

·         A minimum of 3+ years related experience - working exclusively in digital marketing

·        Experience and understanding of the workings of data management platforms (DMPs) is preferred (e.g. Nielsen eXelate, Salesforce/Krux/Rocket Fuel)

·         A deep understanding of the digital media buying and eco-system is essential

·         Deep understanding of data segmentation digital media metrics, plus a general comfort working with ‘big data’

·         Strong relationship builder with immediate team, other departments and local markets

·         Ability to think on their feet, be proactive and take ownership of projects

·         Must be proficient in Microsoft Excel

·         The ability to collaborate successfully and build relationships with internal stakeholders and agencies is required

Primary Location
United Kingdom-England-Maidenhead
Johnson & Johnson Limited (8700)
Job Function
Requisition ID