Johnson & Johnson is the world's most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world's most pressing health issues.
Duties & Responsibilities:
Assist supervisor in formulating brand strategies & managing P&L of assigned categories to drive share and sales
Monitor sales and share performance on regular basis, conduct reviews and deliver regular reports with solid analysis and actions to expand sales and improve profitability
Deep understanding on consumer insights, drive communication development behind compelling insights and lead the implementation of marketing programs based on brand strategies
Assist / lead product launches including opportunity identification, concept development, market validation, packaging development and coordinate with relevant parties to deliver the launch, support campaigns and conduct post-launch reviews
Conduct consumer studies on concept, advertising, consumer U&A and analysis to support marketing strategies & plans development
Establish various online marketing campaigns to drive website traffic and expand brand online coverage
Work closely with cross functional team including regional, trade marketing, finance and logistics to deliver business goals
Work with external agencies for ATL, BTL and research projects
Proper management of A&P budget of assigned brand/ category
Managing social and CRM platforms of assigned brand by identifying the roles of each platform, strategies and work with agency to make sure for timely response to consumer.
Provide up to date competitor intelligence.
Work closely with regulatory & quality assurance teams to ensure compliance.
University level education or equivalent
Preferably 3-5 years relevant working experience in consumer product sector. (less experience but with high relevancy and demonstrating good potential can also be considered)
Experience in product launches & through-the-line campaigns
Excellent self-management & organizational skills and multi-task oriented
Project management experience and able to work with multi-parties are advantages
Analytical & strategic thinking
Good English & Chinese language skills (spoken and written)
Passionate, creative, responsible and good teamwork
Qualifications see above Primary Location China-Hong Kong S.A.R.-Mongkok Organization Johnson & Johnson (Hong Kong) Ltd. (8060) Job Function Marketing Requisition ID 1805625404W