Johnson & Johnson Careers

[Medical Devices] Product Manager

Taipei, Taiwan
Marketing


Job Description

Requisition ID: 1704834195W

Contribute to the development of Neuro/ Spine strategies and drive planning and execution of marketing initiatives
  • Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution
  • Drive portfolio positioning and prioritization
  • Establish pricing strategies that maximize brand profitability and market share
  • Partner with Sales organizations for effective deployment
  • Establish tracking tools and adjusts plans in line with results
 
Identify customer needs, develop disease state and procedure insights in the field of Neuro/ Spine and understand health care market trends and competitor strategies
  • Build and maintain relationships with KOLs
  • Apply market research tools to deepen customer understanding
  • Leverage multiple sources of competitive intelligence (global, regional and local)
  • Create market models and sales forecasts
 
Manage the business with financial acumen to achieve business plan goals
  • Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards
  • Evaluate new business opportunities,
  • Assess Marketing spend effectiveness
 
Commercialize new products to sustain sales growth
  • Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered
  • Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
  • Apply project management tools to define project objectives, scope and process
  • Use the LEX approach to create a cohesive NPIs launch plan
  • Collaborate proactively with regional and country partners to deliver launch plans
 
Develop clear marketing messages that influence internal and external stakeholder behavior
  • Build and “sell” a clear, concise and compelling story
  • Proactively communicate with and deliver value to diverse stakeholders
  • Coordinate integrated communication plans with agencies
  • Successfully apply digital strategies and other innovative approaches
 
Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Pricing, Market Access, ProfEd/SLD) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)

Qualifications

Qualifications

 

  • Bachelor's degree (business administration or science preferred)

  • Must have at least 5 years of work experience in sales and marketing, preferably in the Medical devices industry

  • Experience in marketing of Spine will be a plus

  • Experience in developing and deploying marketing plans

  • Strong analytics and strategic thinking

  • Experience in managing different stakeholders (customers, hospital administrators etc.)

  • Fluent in English (oral & written)

  • Excellent presentation and communication skills

  • Profound project Management experience

  • Provide high quality deliverable in a timely manner

  • Excellent MS-Office skills

  • Able to work effectively in a multi-disciplinary, international and virtual work environment

  • Willingness to travel (up to 50%)


Primary Location
Taiwan-Taipei-Taipei
Organization
Johnson & Johnson Medical Taiwan Ltd. (8582)
Job Function
Marketing
Requisition ID
1704834195W