Johnson & Johnson Careers

Shanghai-MKT-Senior Brand Manager

Shanghai, China
Marketing


Job Description

Requisition ID: 1700212231W

Plans and coordinates critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing. This job is not eligible for sales incentives/sales commissions. Assigns and reviews customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations. Provides tactical support and ensures in-depth research for brands in development, and seeks to identify opportunities with regional partners, customers, Johnson and Johnson brands, and alliances. Manages key relationships with agencies and suppliers in developing product concept designs and mockups for market research and management presentations; plans and monitors the execution of market research studies. Explores opportunities and prepares recommendations for global branding, positioning, and pricing strategies that deliver value. Analyzes and interprets complex market access data and feasibility research. Ensures the implementation and maintenance of key marketing vehicles that may include eBusiness strategy, promotional media, services, forecasting, pricing, and business plans.
Qualifications
Plans and coordinates critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing. This job is not eligible for sales incentives/sales commissions. Assigns and reviews customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, penetration, marketing practices and trends, and prepares forecasts and recommendations. Provides tactical support and ensures in-depth research for brands in development, and seeks to identify opportunities with regional partners, customers, Johnson and Johnson brands, and alliances. Manages key relationships with agencies and suppliers in developing product concept designs and mockups for market research and management presentations; plans and monitors the execution of market research studies. Explores opportunities and prepares recommendations for global branding, positioning, and pricing strategies that deliver value. Analyzes and interprets complex market access data and feasibility research. Ensures the implementation and maintenance of key marketing vehicles that may include eBusiness strategy, promotional media, services, forecasting, pricing, and business plans.
Primary Location
China-Shanghai-
Organization
Johnson & Johnson Vision Care (Shanghai) Limited (7053)
Job Function
Marketing
Requisition ID
1700212231W