Johnson & Johnson Careers

Senior Brand Manager

Shanghai, China

Job Description

Requisition ID: 1700211311W

l  Conduct analysis of category trends and competitive intelligence to develop Define long term plan according to Beauty CoE portfolio strategy and long term business goals.

l  Drive & own brand plans with objective to grow Define brand equity, usage, consumptions and loyalty to meet business objective in China market;

l  Lead business analysis and development of annual marketing plan for total Define platform to grow category and shares, countering competitor activities;

l  Develop, plan & execution integrated marketing initiative based on strong understanding of consumer, shopper and eye care professional insights and business opportunities;

l  Develop integrated consumer communication or adaptation campaigns, including TVC, printing, digital, social, PR, and in-store POSM;

l  Responsible for all innovations. Lead the innovation project team and drive innovations based through innovation gate process together with innovation project team.

l  Collaboration with respective stakeholders and cross functional teams on brand campaign development, implementation, monitoring and review.

l  Present brand ideas, brand plans, innovations to internal & external stakeholders.

l  Perform analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives;

l  Plan annual marketing budget to achieve the desired brand performance, and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.

l  Manage 3rd party agency relationships.

l  Conduct consumer/market research for insights, NPI or brand health tracking.

l  Use consumer insights to develop business case solid brand developments / innovation, required for growth of brand health and performance.

l  Analyze, manage and influence overall brand profitability to ensure targets in brand plan are met.

l  Lead peers and participate in cross function projects;

l  Well handle any ad-hoc work assigned by line managers.


l  Bachelor degree or above, MBA is preferred;

l  6+ years working experiences in MNC head quarter Marketing, health care industry or beauty industry (premium skincare brand) experience is a plus;

l  Has an eye for Creativity and beauty sense;

l  Track record in developing, winning and executing business proposals

l  Strong communication and coordination skills, experience of working with regional and global team is a plus

l  Fluent in both written and spoken Chinese Mandarin and English;

l  People management experience is a plus

Primary Location
Johnson & Johnson Vision Care (Shanghai) Limited (7053)
Job Function
Requisition ID