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Integrated Brand Value Team Director (Hematology) | JANSSEN

São Paulo, Brazil; Distrito Capital de Bogotá, Colombia; Panamá, Panama; Buenos Aires, Argentina; Mexico City, Mexico
Marketing


Job Description

Requisition ID: 00001F7V


Integrated Brand Value Team Lead (Hematology) | JANSSEN


The Integrated Brand Value Team Leader (IBVTL), reporting to the Vice President Strategic Marketing and Market Access, LATAM, leads and executes the LATAM brand commercial strategy and tactics for key products within the Therapeutic Areas (TA), in accordance with global branding and positioning.

Working in Global/ Regional cross-functional and highly matrixed teams the IBVTL ensures that customer insights, environmental factors and unmet needs are reflected into Global plans and that LATAM launch readiness, product brand execution and resources are optimized.

The IBVTL is responsible for LATAM Brand budget and monitors the performance, identifies critical opportunities and risks within the brands plan and evaluates investments for Regional Life Cycle opportunities.

The IBVTL leads the IBVT cross-functional team. He/She manages and develops 2 Regional Products Manager in direct reporting line.


Position Responsibilities 

• Drive the co-creation of medium and long term regional strategy by coordinating regional multi-functional teams and aligning with local teams. Represent LATAM interests in Global initiatives, sharing region inputs and advocating for region needs

• Promote best practice sharing among other regions and within LatAm

• Stimulate clusters' strategy execution

• Maintains the LATAM brand vision and establishes commercial strategies in full collaboration with key Global, Regional and Local stakeholders.

• Gathers and incorporates commercial insights from LATAM key stakeholders into Global Clinical Development Plans (CDPs) and Target Product Profiles (TPPs) for compounds in full development to ensure optimal positioning, indication sequencing and value creation within the Regional Portfolio.

• Supports actively GCT (Global Commercial Team) and CDTs (Compound Develop Team) with specific data, documentation and deliverables.

• As a member of Global teams (e.g. Global Commercial Team (GCT) comprising Strategic Marketing, Market Research, Global Strategic Analytics, and Health Economics & Pricing) is responsible to develop and execute the strategy for brand.

• Ensures that Value Excellence is incorporated into all aspects of the Local and Regional commercial strategy and tactics maintaining and updating the Brand Value Plan, by following the Value Excellence framework in accordance to product life cycle stages

• Is responsible for Regional launch readiness plans and facilitating best practice sharing during the post launch phase; develops metrics for managing brand performance and identifies critical opportunities and risks within the plan

• Participates actively to discussion on Health Economics, providing thoughtful input to ensure optimized market access, pricing, and reimbursement within the evolving healthcare landscapes

• Proactively partners with Medical Affairs and R&D to provide input into clinical study development, product development decisions, and labelling that support the commercial launch strategy in LATAM and lifecycle management investments

• Leads the LATAM Integrated Brand Value Team (comprised of Regulatory, Medical Affairs, HEMAR and CVTLs), providing commercial strategic leadership and guidance into the brands regulatory strategy, medical affairs strategy, publication strategy, market access/reimbursement strategies, and other market preparation programs from full development through the lifecycle of the compound

• Leads a team of LATAM Product Manager(s) to develop and execute the commercial strategy and tactics engaging third party vendors as appropriate, ensuring efficiencies in planning and execution at every level by making investment trade-offs across the marketing mix

• Leads Country Value Team Leaders (CVTLs) network ensuring connectivity with LATAM Integrated Brand Value Team and drives strategic alignment across the Region
• Catalyzes innovation and is a change agent to challenging and optimizing Go To Market Models at a local level, linked to Regional Brand Optimization

• Leverages on his / her network of KOLs and key stakeholders, providing KOLs and key stakeholders' insight in order to incorporate in the brand strategy customer needs and realize the economic value proposition

• Is responsible for managing full TA budget across the region

• Leads the development of TA forecasts and indication valuation in collaboration with the Global Commercial Strategy Organization (GCSO) and Regional Analytics team. Progresses critical commercial strategy decisions throughout appropriate governance committees

• Supports the NBDL identifying Regional Life Cycle Opportunities and creating business cases for new LATAM investments
• Selects, develops, and retains talent. Conducting annual performance reviews with direct reports to help support the creation of a diverse, high performing LATAM Commercial Strategy Organization

• Is an inspirational leader applying networking and collaboration competencies across the teams, Ensures Credo Values are demonstrated in the day to day interactions of the IBVT

Qualifications

Key Competencies and Experiences

• Integrated commercial experience: Developing and executing Brand Strategy Brand planning process, Market insights (BI, Analytical), Scenario planning, Managing products at different life cycles (launch, mature)

• Experience in managing people / teams

• Leading cross functional/ multicultural teams in a matrix environment

• Project management: experience Leading projects and prioritizing resources and managing different stakeholders, delivering strong results

• The successful candidate should have a Pharmaceutical background.

• Ability and willingness to assimilate complex science and data quickly will be critical to understand a highly sophisticated and fast moving market.

• A minimum of 7+ years of progressive commercial experience is required with a proven track record of working within highly matrixed environments and cross functional teams. Ideally with second line management experience with P&L responsibility.

• A minimum of a Bachelor’s degree is required. An advanced degree in business or life sciences is preferred

• Demonstrated ability to work with Key Opinion Leaders and external stakeholders is required

• This position requires up to 1/3 travel

Primary Location
Brazil-São Paulo--
Other Locations
Latin America-Colombia-Distrito Capital de Bogotá, Latin America-Panama-Panamá-Panamá, Latin America-Argentina-Buenos Aires, Latin America-Mexico-Distrito Federal-Mexico City
Organization
Janssen Cilag Farmaceutica Ltda. (7585)
Job Function
Marketing
Requisition ID
00001F7V