Johnson & Johnson Careers

DIRECTOR OF AUDIENCE ENGAGEMENT

New Brunswick, New Jersey; New York, New York
Communications


Job Description

Requisition ID: 00001AFN

Johnson & Johnson is currently recruiting for an Audience Engagement Leader located in either New Brunswick, NJ or New York, NY.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

With $71.9 billion in 2016 sales, Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. There are more than 265 Johnson & Johnson operating companies employing approximately 126,500 people and with products touching the lives of over a billion people every day, throughout the world.

If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen. 

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer.

The Audience Engagement Leader will create and direct audience engagement strategy for all syndication channels within the Global Content Lab to increase site traffic and bolster J&J’s reputation as the world’s leading health care company.

Responsibilities:

• Create and implement comprehensive channel strategy to grow referrals to JNJ.com and audience reach and engagement on existing and emerging social channels.

• Partner with the Editor in Chief and internal stakeholders across Johnson & Johnson to ensure timely execution of content syndication and optimization across channels.

• Manage and oversee metrics strategy, including paid social amplification, capitalizing on data and insights to drive decision-making.

• Manage direct reports and remote social media editors, including agency teams, to create best-in-class social content and drive growth across channels.

• Manage annual social budget to effectively meet departmental KPIs.

• Develop, evaluate and implement strategic audience development opportunities, including third-party content syndication partnerships.

• Manage social coverage of live events to ensure timely/comprehensive coverage.


Qualifications
• A minimum of a Bachelor's Degree is required.

• An advanced degree is preferred.

• A minimum of ten (10) years of communications experience is required.

• A minimum of seven (7) years of work experience in a social media role is required.

• Proven success growing traffic to a consumer-facing site by creating and implementing best-in-class syndication strategy across diverse channels is required.

• Knowledge of best-in-class social media metrics reporting is required.

• Proven success using data and insights to inform decision-making is required.

• Experience managing paid and organic social growth and implementing to drive KPIs is required.

• Social evangelist and enthusiast; expert knowledge of primary social channels and emerging technologies is required.

• Experience working at a global company in a highly matrixed environment is preferred.

• Excellent writing skills, good sense of voice and impeccable sense of judgment is required.

• Proven ability to manage multiple projects at once is required.

• This position will be located in either New Brunswick, NJ or New York, NY and will require up to 10% domestic and international travel.




Primary Location
United States-New Jersey-New Brunswick
Other Locations
North America-United States-New York-New York
Organization
Johnson & Johnson (6067)
Job Function
Communications
Requisition ID
00001AFN