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Marketing

Director of Marketing, Lung

  • Titel Director of Marketing, Lung
  • Fungsi Marketing
  • Sub Fungsi Multi-Family Marketing
  • Golongan Senior Director, Multi-Family Marketing (PL10)
  • Location Horsham, Pennsylvania, United States
  • Posted
  • ID Permintaan 2406196668W
Melamar Sekarang
Bagi

Deskripsi

Johnson & Johnson is recruiting for a Director of Marketing (DOM), Lung (Pharmaceuticals) located in Horsham, PA. 

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at  https://www.jnj.com/.   

The Director of Marketing will lead oncology marketing for our lung portfolio, and the launch of new indications.  The position will be responsible for the development of an integrated U.S. strategy, directing all marketing activities and the design, planning, and execution of all the promotional tactics to support the launch and marketplace success of the Lung portfolio.  The position will be responsible for integration of brand and sales strategy for the Lung indications and must work closely with sales leadership.

The Director of Marketing will work closely with Global Commercial Strategy to ensure successful launches and lifecycle management.  The Director of Marketing must work closely with multiple functions including the GU Cancer Marketing team, Sales, Sales Training, Commercial Excellence, Finance, Strategic Customer Group, Medical Affairs, HECOR, Global Commercial Strategy, R&D, New Business Development, Corporate Communications, and outside agencies and vendors in order to effectively executive key commercial activities.  The position will lead a team of marketing professionals (including staff that has direct reports) and will be responsible for staffing, training and developing the marketing team members. 

Key Responsibilities Include:

  • Develop an integrated business plan and strategic plan for the Lung portfolio.
  • Develops brand strategies and tactics to support launch and growth of our Lung indications in the US market with significant competition.
  • Oversee Profitability attainment.
  • Establish annual Marketing Plans for all assets and execute promotional tactics with a focus on innovation.
  • Provide forecasts for products and updates throughout the year.
  • Utilize market research and analytics to gain insights to help prioritize resources and properly plan product tactics.
  • Co-ordinate promotional activities with sales management.
  • Partner with Sales Training on marketed products and updates as needed.
  • Support development of pricing and contracting strategies.
  • Plan and execute promotional activities at company conventions.
  • Support franchise team cross-functional initiatives.
  • Work to continually improve protocol, timetables and resource allocation to accomplish all tasks including sales lead process.
  • Responsible for annual financial forecasts.
  • Support development of IEGP for the prostate portfolio to build and strengthen an impactful value proposition for key stakeholders.
  • Plan distribution tactics for products.
  • Manage marketing budget to support financial objectives.
  • Track and monitor monthly performance of both assets and recommend corrections as needed.
  • Collaborate with New Business Development, Clinical Development, Medical Affairs, Market Research, and Strategic Customer Group organizations in long-term strategic planning.
  • Interact effectively and supports franchise new product development project teams. Continually assesses competitive landscape and responds accordingly.
  • Work compliantly and within regulatory guidelines to achieve goals.
  • Work closely with GU DOMs as well as talent management across shared teams
  • Work closely with National Sales Director, VP of Sales & Marketing, and Sr. Director Finance to ensure appropriate resources and organizational alignment to capitalize on short-term and long-term business opportunities.

Kualifikasi

Required Minimum Education :  

  • A minimum of a Bachelor’s is required; MBA is preferred.   
  • Biology/Scientific background is preferred. 

Required Knowledge, Skills, and Abilities :

  • A minimum of 10 years business experience is required (e.g., Sales, Marketing, Management, etc.)
  • A minimum of 5 years demonstrated marketing experience and proven performance is required.
  • Oncology sales or marketing experience is preferred.   
  • US in-line marketing experience (professional and/or consumer) is required.
  • Demonstrated experience in critical marketing competencies is required.
  • Must have a demonstrated track record of strong leadership capabilities with ability to work effectively in a matrix and unstructured environment.
  • People management experience is required.
  • Product Launch experience is preferred.
  • Previous Pharma Sales or Sales Management experience is preferred.
  • Global Marketing/ Early Commercial Development experience is preferred.
  • This position is in Horsham, PA and requires up to 25% travel U.S. with limited outside US travel.

Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

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