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Marketing

(助理)区域产品经理-消化产品业务部

  • 标题 (助理)区域产品经理-消化产品业务部
  • 功能 Marketing
  • 子功能 Product Management
  • 类别 Senior Analyst, Product Management (P6)
  • 工作地 Chengdu, Sichuan, China
  • 发布时间
  • 申请ID 2406196554W
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描述

• Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.

• Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.

• Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.

• National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.

Organize brand story and promotion trainings for national and regional MRs.

试用期内按照公司要求完成入职培训、合规培训及考核并达到相关要求(该等条件和要求属于员工应满足的录用条件,如未能按照公司要求完成相关测试、培训并满足考核,将视为试用期内不符合录用条件。)

资格

Internal Talent:

• Current position > 18 months

• PA: FM/FM or above

• Prefer members of Hema Elites Club

External Talent:

• 4 years Top MNC experience, prefer local marketing experience;

• Deep understanding on business

• Strong communication/ influencing/analytical skills

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